Marketing for Facebook and google.

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1. Experience with Ads Platforms Facebook Ads: Ensure they have experience running campaigns through Facebook Ads Manager, including creating campaigns, ad sets, and optimizing for different objectives (e.g., conversions, traffic, brand awareness). Google Ads: They should be well-versed in Google Ads, including Search, Display, YouTube, and Shopping ads, and have experience with Google Analytics for tracking performance. 2. Data-Driven Approach Look for candidates who can analyze data and adjust campaigns based on key performance metrics like CTR, CPC, CPA, ROAS, and conversion rates. Experience with A/B testing and optimizing ads to improve results is a big plus. 3. Creative Skills They should understand what makes compelling ad creatives (both text and visual) for Facebook and Google ads, and have the ability to tailor messaging to different audiences. They should have experience in targeting specific customer segments and understanding the nuances of ad copy for each platform. 4. Knowledge of Targeting and Audience Segmentation On Facebook, they should know how to build custom audiences (e.g., lookalike, retargeting) and leverage interests, behaviors, and demographics for better targeting. For Google, they should know keyword research, competitive bidding strategies, and how to set up remarketing campaigns. 5. Conversion Tracking and Analytics Proficiency with Facebook Pixel and Google Tag Manager for tracking user interactions is essential. Experience with conversion tracking setup, understanding attribution models, and analyzing reports will help gauge ad effectiveness and improve ROI. 6. Budget Management Make sure the candidate has experience managing ad budgets effectively, adjusting bids, and ensuring that the marketing spend delivers the best ROI. They should be comfortable with optimizing the budget across both platforms to maximize campaign performance. 7. Up-to-Date with Trends and Best Practices Digital marketing changes rapidly. Ensure they are staying updated with new features and best practices for both Facebook and Google advertising. 8. Certifications A Facebook Blueprint certification and Google Ads certification can be an indicator that the candidate has official knowledge and skills on these platforms.

Keyword: Social Media Management

Social Media Marketing Campaign Management Facebook Internet Marketing Marketing Strategy Facebook Advertising Google Ads Campaign Optimization