SEO and Paid Search

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SEO and Paid Search Specialist – Skills & Job Tasks Key Skills: • Strong understanding of SEO best practices, algorithms, and ranking factors • Proficiency in Google Ads, Meta Ads, and other PPC platforms • Experience with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.) • Knowledge of on-page and off-page SEO techniques • Ability to analyze and interpret website analytics (Google Analytics, Google Search Console) • Competency in A/B testing and conversion rate optimization (CRO) • Understanding of HTML, CSS, and basic JavaScript for technical SEO • Experience with content marketing and SEO-driven content strategies • Familiarity with local SEO strategies and Google Business Profile optimization • Strong analytical and problem-solving skills • Ability to manage budgets and optimize ROI for paid search campaigns • Excellent written and verbal communication skills Job Tasks & Responsibilities: • Develop and implement SEO strategies to improve organic search rankings and traffic • Conduct in-depth keyword research to identify opportunities for organic and paid search campaigns • Optimize website structure, metadata, content, and internal linking for search engines • Monitor and analyze website performance using tools like Google Analytics and Search Console • Execute technical SEO audits and collaborate with developers on site improvements • Manage and optimize PPC campaigns on Google Ads, Bing Ads, and other platforms • Track and report on key SEO and paid search metrics, providing actionable insights • Stay updated on search engine algorithm updates and industry trends • Conduct competitor analysis to identify strengths, weaknesses, and opportunities • Optimize local SEO efforts, including Google SEO-friendly blog posts and web pages • Manage link-building efforts to enhance domain authority and search rankings • Ensure PPC campaigns align with broader digital marketing and business objectives

Keyword: SEO (Search Engine Optimization)

On-Page SEO Off-Page SEO Technical SEO Content SEO Search Engine Optimization SEO Setup & Configuration Google Ads Google Analytics