Marketing Operations & CRM Specialist (Zoho, Active Campaign, Website & Tracking)

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We are looking for an experienced Marketing Operations professional to help manage and optimize our sales and marketing backend systems. The ideal candidate will have expertise in CRM management (Zoho), marketing automation (Active Campaign), website management, and campaign. There is an existing installation that needs TLC. Responsibilities: Configure, optimize, and integrate our CRM (Zoho) and marketing automation platform (Active Campaign). Work with marketing and web teams to implement forms, UTM tracking and pixels where needed. (Google Analytics, Google Tag Manager) Ensure seamless integration between CRM, marketing automation, and website tracking Set up and edit reports and dashboards within our CRM and automation tools Add tracking links to advertising platforms and ensure accurate attribution from media and social channels Ideal Candidate: Proficient in Zoho CRM and Active Campaign Strong knowledge of website tracking & analytics (Google Analytics, GTM, UTM tracking) Experience with marketing automation workflows and campaign implementation Familiarity with chat and SMS platforms Detail-oriented and analytical mindset for reporting and optimization Prefer someone in EST Timezone where we are based. This is a great opportunity to support a growing sales and marketing team by streamlining processes and optimizing performance tracking. If you have experience in marketing operations and are comfortable managing CRM, automation, and analytics, we’d love to hear from you!

Keyword: Digital Marketing

Price: $35.0

Marketing Automation Email Marketing Marketing Campaign Setup & Implementation Zoho CRM Customer Relationship Management ActiveCampaign Campaign Management