We are seeking an experienced SEO expert with a strong background in B2B marketing to conduct in-depth keyword research for a service-based B2B company. We will provide you with a comprehensive list of our services, and your task will be to identify high-value keywords, including long-tail phrases, that will drive targeted organic traffic to our website and improve our online visibility among our B2B target audience. We want to populate our Semrush profile with these keywords for tracking and also target them in future content. Responsibilities: Service-Specific Keyword Research: • Thoroughly review the provided list of services. • Identify relevant keywords and long-tail phrases related to each service, focusing on high-intent terms used by potential B2B clients. Semrush Integration: • Provide a comprehensive list of recommended keywords formatted for easy upload into our Semrush profile for ongoing tracking. High-Value Keyword Identification: • Prioritize keywords based on search volume, difficulty, and, most importantly, their potential to drive high-quality leads. • Focus on keywords that indicate a strong intent to hire or purchase our services. B2B Focus: • Understand the nuances of B2B search behavior and tailor keyword research accordingly. • Identify keywords that align with the B2B buyer's journey. • Find keywords that are related to industry specific terms. Deliverables: • A detailed keyword research report organized by service. • A Semrush-ready list of keywords. • A list of related questions that the target audience is asking online. Communication: • Provide regular updates on progress and findings. • Clearly communicate keyword research insights and recommendations. Required Skills and Experience: • Proven experience in SEO keyword research, specifically within the B2B sector. • Proficiency in using SEO tools, particularly Semrush. • Strong understanding of B2B marketing principles and the B2B buyer's journey. • Excellent analytical and research skills. • Ability to present data in a clear and concise manner. • Strong communication and collaboration skills. • Experience with understanding and finding industry specific terminology. To Apply: Please provide the following: • A brief overview of your B2B SEO experience. • One example of previous keyword research projects, especially those related to service-based businesses. We look forward to hearing from you!
Keyword: Digital Marketing
B2B Marketing On-Page SEO SEO Keyword Research
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