Online Ad Campaign Manager

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Job Title: Online Ad Campaign Manager for Ringmaster Rubbing Oil Location: Remote (United States) Job Type: Contract/Freelance Budget: $500-$1,000/month initial ad campaign spend (manager’s time costs negotiable) About Ringmaster Rubbing Oil (RRO) Ringmaster Rubbing Oil is a trusted, minority-owned family business with a legacy dating back to 1950. Our unique, peanut-based topical analgesic provides natural relief for joint and muscle soreness, arthritis, sports injuries, and more. As we launch our newly designed website, we’re looking for an experienced Online Ad Campaign Manager to help us amplify our digital presence, drive sales, and enhance brand awareness across key platforms. Job Description We’re seeking a creative and results-driven Online Ad Campaign Manager to develop, execute, and optimize paid advertising campaigns for Ringmaster Rubbing Oil. The ideal candidate will have experience managing ad campaigns on Google, Instagram, and Facebook, with a strong understanding of how to leverage these platforms to drive sales, increase website traffic, and build brand awareness. This role will involve: • Creating and managing ad campaigns: Develop text and image ads tailored to our target audiences (Baby Boomers, Millennials, Gen Xers, etc.). • Collaborating with the website developer: Ensure brand consistency across all digital touchpoints, including landing pages and the website. • Driving KPIs: Focus on increasing sales, website traffic, brand awareness, and engagement rates. Reporting and optimization: Provide monthly/bi-weekly performance reports and adjust campaigns based on data-driven insights. • Seasonal campaign planning: Coordinate with the team to align ad campaigns with seasonal promotions and sales. • Defining brand guidelines: Collaborate with the team to refine tone of voice, visual identity, and messaging as needed. Key Responsibilities • Create compelling ad copy and visuals for Google, Instagram, and Facebook. • Set up and manage ad campaigns, including budget allocation and targeting. • Monitor campaign performance and optimize for maximum ROI. • Work with the website developer to ensure seamless integration of ads with the website (e.g., landing pages, tracking pixels). • Provide regular performance reports and actionable insights. Stay up-to-date on industry trends and suggest new strategies to enhance brand visibility. Qualifications • Experience: Mid-level to senior-level experience in managing online ad campaigns. Experience in the health/wellness or OTC product industry is a plus but not required. • Platform Expertise: Proficiency in Google Ads, Facebook Ads Manager, and Instagram Ads. Familiarity with Google Analytics is required. • Creative Skills: Ability to create ad copy and visuals that resonate with diverse audiences. • Analytical Mindset: Strong ability to interpret data and adjust campaigns for optimal performance. • Collaboration Skills: Comfortable working with a website developer and communicating with the client/business owner. • Self-Starter: Ability to work independently and take initiative in a remote environment. Preferred Tools • Google Ads, Facebook Ads Manager, Instagram Ads • Google Analytics • Canva, Adobe Creative Suite, or similar tools for ad creation • Any additional tools the candidate finds effective Why Join Us? • Be part of a legacy brand with a rich history and a mission to empower people to live pain-free lives. • Work in a collaborative environment with a supportive team. • Opportunity to shape the digital marketing strategy for a growing brand in the health and wellness industry. • Flexible remote work with reasonable accommodations for your schedule. How to Apply If you’re passionate about digital marketing and want to help us bring Ringmaster Rubbing Oil to a wider audience, we’d love to hear from you! Please submit your application on Upwork, including: (1) A brief introduction about yourself and your experience. (2) Examples of past ad campaigns you’ve managed (including performance metrics, if available). (3) Your proposed approach for managing Ringmaster Rubbing Oil’s ad campaigns. (4) Your hourly rate or project-based fee for this role.

Keyword: Social Media Management

Price: $35.0

Social Media Marketing Facebook Google Ads Instagram