Graphic Designer to Refresh Brand Look & Create Marketing Assets

---

We’re a fast-growing scientific testing lab looking to refresh our brand with a modern, more eye-catching visual style. We want to add a new secondary color to our palette and update our key marketing assets. Scope of Work: • Help select a secondary color that complements our existing brand • Update our basic visual style guide with new color usage and font guidance if needed • Design 1 editable LinkedIn post template • Design 1 6" x 11" double sided postcard mailer Bonus: • Experience working with science or tech-related brands • Familiarity with brand consistency and simple B2B design Deliverables: • Color palette suggestions with rationale • Finalized visual guide (PDF or editable doc) • Editable LinkedIn and postcard templates (preferably in Canva or Adobe formats) Timeline: We’d like to get started right away. All deliverables due within 2–3 weeks. To apply, please: • Share examples of similar work (especially brand updates or marketing materials) • Tell us briefly how you’d approach adding a secondary color to an existing brand About Our Brand: We are a third-party testing lab serving dietary supplement companies. We specialize in precise, high-integrity analytical testing and operate in a highly regulated, science-driven space. Our current branding is clean, professional, and trustworthy—anchored in a neutral color palette of deep blue, white, and gray. We’re looking to add a bold, modern secondary color that draws more visual interest without compromising the sense of precision, credibility, or scientific integrity. Think subtle evolution, not a total overhaul. Our tone is confident, intelligent, and accessible—we want to be seen as a trusted expert who’s also approachable.

Keyword: marketing