Social Media Analysis Consultant for Arts and Cultural Institution

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We are seeking a skilled social media analyst to conduct a comprehensive evaluation to launch a new online presence for an arts and cultural district. This project involves a deep dive into social media messaging, marketing strategies, and a SWOT analysis to assess strengths, weaknesses, opportunities, and threats related to our digital outreach. Key Responsibilities: • Analyze current social media platforms, content, and audience engagement • Assess messaging effectiveness and alignment with branding goals • Conduct a SWOT analysis of the social media strategy • Identify key trends, competitor benchmarks, and areas for growth • Provide recommendations for improving online engagement and reach • Provide market research on the launch of a social media channels for a sister organization • Provide a detailed report on your findings Ideal Candidate: • Experience in social media analytics, marketing strategy, and digital communications • Strong background in conducting SWOT analyses and competitive assessments • Familiarity with arts, culture, and community-driven initiatives is a plus • Ability to deliver clear, data-driven insights with actionable recommendations

Keyword: marketing