Marketing Strategist – Online Education & Personal Brand Growth

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I’m an HR educator and content creator with a fast-growing online business focused on helping HR professionals pass the SHRM exam and develop career-defining skills. I’m seeking a marketing strategist who can take what’s already working and turn it into a scalable, audience-driven brand that moves beyond one-time transactions and builds loyal, long-term engagement. You Might Be a Fit If You: Have experience growing digital education brands or online coaching businesses Have a track record of scaling small businesses with lean but effective strategies Know how to create and optimize funnels, content strategy, ad campaigns, and community-building tactics Can interpret analytics and help make data-driven decisions Know how to build marketing systems that work without constant hustle What You’ll Help With: Designing and executing a comprehensive marketing strategy aligned with our key goals Developing clear funnels for: SHRM exam prep courses Boot camps Digital products (study guides, app, etc.) YouTube traffic conversion Helping grow and segment our email list Creating a content repurposing plan (YouTube → email → IG → website) Making paid ad recommendations that match our tone and audience Advising on how to grow a highly engaged community Helping create a long-term roadmap to move from side business to full-time brand Deliverables Might Include: Monthly strategy sessions Funnel audit + rebuilds Marketing calendar Organic + paid growth roadmap Campaign planning and analysis This Role Is Ideal For Someone Who: Thinks like a partner, not just a freelancer Can work collaboratively but also own projects independently Is comfortable working with a personal brand Can tailor strategies to tight time constraints and real-life schedules Has a proven record of results but also values authenticity Bonus if You: Have knowledge of YouTube strategy, Kajabi, or HR/L&D industries Have worked with online educators, solopreneurs, or certification brands

Keyword: Social Media Management