Pinterest Strategy & Execution Specialist

---

www.loveretold.com Overview: Love Retold is not your typical wedding guestbook or photo album - it's a premium keepsake that captures how the wedding felt through voices, videos, and reflections, from proposal through post-wedding. We’re building a new category in the wedding space — emotionally rich, storytelling-first, tech-enabled keepsakes. Pinterest is a key early-stage channel for us. We know there’s a highly engaged audience here actively looking for inspiration in the wedding space — and we want to meet them with content that doesn’t just inspire, but drives real traffic to our site. We’re looking for someone to help us build an effective presence from scratch. We're not looking for broad strategic theory — we want clear, actionable thinking paired with hands-on execution that we can immediately test and learn from. Brand at a Glance - Product: A luxury hardcover book (with QR codes) that combines voice, video, photo, and story into a complete wedding memory experience. - Voice & Style: Warm, thoughtful, premium-but-approachable. - Audience: Engaged couples, early-stage planners, sentimental gift-givers. - Positioning: Not a guestbook, not a photo album — a full emotional storytelling experience. What We Need: We’re looking for a Pinterest strategist–doer hybrid who can: - Identify Pinterest search behaviors in the wedding + gifting space - Set up a strong presence — profile, boards, and Pins — with SEO in mind - Create or brief content that feels emotionally aligned with the brand - Help us launch content we can learn from, iterate on, and grow over time Deliverables: 1)Pinterest SEO & Keyword Research - Identify search terms and language used by couples/gift-givers on Pinterest - Deliver keyword themes and specific keywords to target under each theme - Analyze high-performing pins and competitors to guide style + positioning 2) Profile & Board Setup - Write and optimize the Pinterest profile (bio, link, visual tone) with Pinterest SEO best practices - Recommend the right number of starter boards aligned to our audience and funnel - Write SEO-informed board titles and descriptions - Curate relevant content (repins and/or brand assets) 3) Pin Content Creation or Briefing - Create 10–15 branded Pins (tbc dependent on the number of boards you recommend) or provide detailed design briefs + copy if design isn’t your skill set. We are able to deliver new visual assets if required. - Ensure all pins are SEO-optimized, emotionally compelling, and click-ready - Provide a few reusable templates or creative recommendations 4) Posting Plan - Suggest a lightweight, manageable posting cadence and next steps for growing the channel You Might Be a Good Fit If: - You’ve helped brands build Pinterest presence from scratch - You understand SEO and how Pinterest search behavior works - You’ve worked with wedding, lifestyle, or emotionally-driven brands - You’re comfortable combining strategy with hands-on work - You care about results, and know how to track what works Timeline: We’re ready to start right away — and we’re looking for a fixed price quote for this initial piece of work. If this goes well, we’d be interested in further ongoing support and potentially ad management.

Keyword: marketing