Competitor Marketing Analysis for Sports Accessory Brand

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Description: We are seeking an experienced freelancer to research and analyze the marketing strategies of our competitor in the sports accessory industry (similar to SportGrips). Your main task will be to identify and summarize the competitor’s digital marketing strategy, including: • Primary marketing channels used (e.g., social media platforms, influencer partnerships, email marketing, paid ads). • Content strategy and key messaging. • Target audience insights. • Promotional tactics and advertising examples. • Strengths and potential gaps in their current approach. Deliverables: • A structured PDF or presentation summarizing your findings. • Relevant examples/screenshots from competitor campaigns or ads. • Actionable insights or recommendations based on your analysis. Ideal Candidate: • Background in market research, competitive intelligence, or digital marketing. • Strong analytical and communication skills. • Ability to deliver concise, clear, and actionable insights. • Familiarity with marketing analytics tools (e.g., SEMrush, Similarweb, SpyFu) is a plus. Budget: • We are looking for cost-effective solutions and have budgeted between $50–$200 for this project. Timeline: • We expect the analysis completed within 1-2 weeks. Please apply with your relevant experience, examples of past similar projects, and your proposed approach for completing this task.

Keyword: marketing