Paid Performance Marketing Manager

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Company Overview: Pinnacle Middle East, part of the CET Group, has been driving B2B marketing innovation for over a decade. Hosting events across Dubai, South Africa, and Saudi Arabia, they specialise in organising conferences, roundtables, and masterclasses that bring together global industry leaders. Pinnacle works with top-tier clients like Google, Microsoft, SAP, and IBM, fostering knowledge exchange and business growth. As a dynamic and forward-thinking company, Pinnacle offers an exciting opportunity for professionals passionate about innovation and collaboration in a fast-evolving business landscape. Job Description As a result of our continued growth, we're looking for an experienced Paid Performance Marketing Manager to support the Sales and Marketing team in meeting revenue targets. This is an exciting opportunity to join us as we expand our global footprint. You'll lead and execute marketing initiatives, strategy, campaigns, and optimisation across several core verticals. This is a business-critical role for us—you'll drive growth, accelerate the sales pipeline, and have a proven track record of revenue delivery. The ideal candidate will be highly collaborative, results-driven, and deeply analytical. You're a high performer, a strong team player, and motivated to achieve great things within an exceptional team. If you want to join a growing, mission-driven company that sells truly unique solutions with a purpose, this could be the ideal role for you. Key Responsibilities: Drive our ABM Strategy: Use your expertise to build, implement, and execute a powerful account-based marketing (ABM) strategy. Your work will directly engage high-value accounts and fuel our sales acceleration Create High-Impact Campaigns: Run integrated campaigns across LinkedIn, Google Ads, and Meta platforms to maximize our event’s visibility and attract the right attendees. Personalise with Insights: Dive deep into market research and customer insights to create bespoke marketing plans for each account, making each touchpoint meaningful Find and Connect with Key Buyers: Lead contact discovery programs that pinpoint and engage our ideal buyer groups, positioning us as the solution of choice Collaborate Closely with Sales: Work hand-in-hand with sales to set up priority account profiles, outline key firmographic segments, and maintain a dynamic list of target accounts to drive results Execute Across Channels: Partner with marketing teams to bring your strategies to life across events, email, direct mail, and digital - creating an omnichannel experience Measure and Optimize for Impact: Take a data-first approach to tracking, analysing, and measuring everything you do, focusing on results and ROI that drive account journey progress and pipeline growth B2B Event Coordination: Plan and execute B2B events, integrating them into the overall marketing strategy. What you'll bring to the table Educational Background: You hold a degree in Marketing, Business, or a related field that grounds you in the strategic and analytical skills essential for ABM success. Proven ABM Expertise: You bring 5+ years of hands-on B2B ABM experience, plus a strong foundation in other marketing roles. Experience working in events based companies is highly desirable Track Record of Success: You've executed successful ABM campaigns across diverse verticals in large, matrixed organisations, driving engagement and conversions Tech savvy: You're fluent in ABM tech tools like 6sense, Influ2, HubSpot, and Salesforce, leveraging each to bring your strategies to life Collaborative Team Player: You thrive in cross-functional roles and are known for your collaborative approach with Sales and Marketing teams Strategic Yet Hands-On: You're as comfortable developing high-level strategies as you will be rolling up your sleeves to execute and optimise campaigns Growth-minded: You're adaptable, forward-thinking, and excited about joining a company in a high-growth phase Results-driven: You have a history of accelerating marketing and sales velocity and generating net new deals through well-crafted ABM strategies Self-Starter with a Can-Do Attitude: You're resourceful, proactive, and unafraid to tackle new challenges or get creative with solutions Broad Experience Across Environments: Ideally, you've thrived in both large-scale and start-up or scale-up settings, collaborating with global teams to make an impact International experience: You're willing and able to work across multiple time zones as our clients are spread across EMEA

Keyword: marketing