Senior Conversion Copywriter | Growth Marketing Specialist

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Senior Conversion Copywriter | Growth Marketing Specialist Company Overview Our rapidly growing tutoring and test preparation company is seeking a high-impact Conversion Copywriter who can transform website visitors into paying customers and drive significant revenue growth. Job Description We are looking for an experienced conversion copywriting expert with a proven track record of increasing website traffic, improving conversion rates, and generating measurable sales results in the education technology space. Key Responsibilities Develop high-converting landing pages and website copy that dramatically increase student and parent enrollment Create strategic copy focused on driving sales and reducing customer acquisition costs Conduct comprehensive conversion rate optimization (CRO) research, including: Detailed customer interviews and surveys Comprehensive competitive analysis Deep dive into customer psychology and motivational triggers Design and implement A/B testing strategies to continuously improve website performance Develop persuasive marketing funnels that guide potential customers from initial interest to enrollment Craft compelling email sequences and marketing materials that support website conversion goals Analyze website analytics to identify optimization opportunities Collaborate with marketing, sales, and product teams to align copywriting with overall business objectives Required Qualifications 5+ years of professional copywriting experience with demonstrable success in education, technology, or service-based industries Proven ability to increase website conversion rates by at least 20% in previous roles Advanced understanding of direct response copywriting principles Expert-level skills in Google Analytics, SEO, and conversion tracking tools Strong data analysis and performance measurement capabilities Portfolio showcasing significant revenue impact through copywriting Technical and Strategic Skills Advanced conversion rate optimization (CRO) techniques Comprehensive understanding of digital marketing funnels Proficiency in marketing automation platforms Advanced keyword research and SEO copywriting Ability to create compelling narratives that drive action Advanced split testing and statistical analysis skills Ideal Candidate Profile The successful candidate will be a strategic thinker who views copywriting as a revenue-generation tool. You should have: A portfolio demonstrating measurable business impact Exceptional ability to understand and articulate complex value propositions Creativity in developing breakthrough messaging strategies Comfort working in a fast-paced, data-driven environment How to Apply Submit the following: Detailed resume Comprehensive portfolio with documented conversion improvements Detailed case study showing specific revenue impact from previous copywriting work Brief summary of your approach to conversion optimization in education marketing About Our Company We are a leading tutoring and test preparation company committed to helping students achieve their academic potential through innovative, results-driven educational solutions.

Keyword: SEO

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