Shopify Tracking & Data Alignment Specialist (Google Analytics, Meta Pixel, UTM Setup)
Description:
We are looking for a freelancer to set up, clean up, and optimize tracking across Shopify, Google Analytics (GA4), Google Tag Manager, and Meta Pixel. The immediate priority is ensuring accurate, reliable data tracking and attribution. This includes implementing a consistent UTM structure, configuring event tracking (such as purchases, add-to-cart, and checkout behavior), and verifying that data flows correctly across all platforms. While this engagement is focused specifically on technical setup and optimization, familiarity with campaign strategy, paid media performance, or broader analytics interpretation would be a plus, as there may be future opportunities for continued collaboration. SCOPE: 1. Audit current tracking setup across Shopify, GA4, GTM, Meta Pixel 2. Implement/fix: -Consistent UTM parameter structure -Accurate Shopify event tracking (purchases, add-to-cart, checkout started, abandoned carts) -Ensure correct data flow of events into Google Analytics, Meta Pixel, and related platforms -Meta Pixel event setup and Google Ads conversion tracking 3. Provide brief documentation summarizing setup for internal reference
Keyword: Shopify Management
Job Type: Intermediate
Contractor Tier: Hourly: $45.00 - $115.00
Price: $80.0