Visual System & Design Language for New B2B Market Category

---

---

We are a well-established North American B2B company preparing to reposition our core offering around a new category we’ve created — a fully integrated operating environment for global expansion in a high-value vertical. Our goal is to move from a service narrative to a productized platform story. We’re seeking a senior-level brand designer or creative studio to help us visually define this category and build a design system that can scale across: Marketing Website Landing Pages & Campaigns Sales Presentations One-Pagers & eBooks Brand Playbooks & Internal Enablement We’re NOT asking for a logo redesign — this is about building a visual architecture that allows our internal team to tell a clearer story and differentiate a complex B2B offering. Phase One Deliverables: Modular icon set for our six integrated solution areas (we’ll guide on this) Visual concept / lockup for the new “category” — naming to be shared privately Component mockups for landing page (hero, icon rows, CTAs, story blocks) Sales one-pager layout and slide template design Design guide outlining usage, hierarchy, and motion guidelines. Who We’re Looking For: Deep experience in B2B brand design — especially in SaaS, platforms, or logistics Understanding of category creation and how design communicates value Strong systems-thinking: You see how a design language must scale from landing page to sales deck Ability to bring abstraction into focus through visual storytelling. To Apply: Please send: A short note on how you’d approach this kind of system 2–3 examples of scalable design systems you’ve built Timeline & availability

Keyword: Brand Designer

Price: $50.0

Brand Identity Design Brand Identity & Guidelines Icon Design Visual Design Corporate Branding Presentation Design Infographic Custom Graphics Sales & Marketing Collateral Graphic Design