Website Redesign for American Manufacturing Company

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Scope of Project The project is to redesign four websites and create one interactive content interface to replace a manufacturing group's current web presence. While most of the content already exists and will simply need to be transferred to new templates, the new look and feel of the updated websites will require additional graphics and rearrangement of existing content. In addition, the company's library of blogs, landing pages and other marketing content will need to be migrated to WordPress from HubSpot. Designers are asked to use current branded materials like logos and colors in their designs, looking to recent marketing materials to maintain brand consistency. Primary Goals -Modernize the websites to stay ahead of industry trends. -Improve user interface to allow easier navigation of abundant content. -Develop a new platform that further solidifies the Eagle Group's branding strategy, enhancing both the overall company image and the identities of its individual companies. Existing style guides, photos, videos and graphics will be provided. Ideal Candidate: We are seeking a talented designer or agency to bring their vision to this project. We have extensive in-house digital marketing experience, and we are able to provide pointed feedback whenever needed. We also have a large library of graphics, photos and videos available for use. However, we are hoping to find a designer with the drive and focus to take the lead on this project and deliver a truly exceptional experience. Key aspects of the deliverables include: • All new websites built in WordPress • Utilize existing logos and brand colors throughout • Redirects for all HubSpot-hosted pages (blog.eaglegroup à eaglegroup/blog) and any other core pages that change URL • HubSpot embeds used for all forms • Site linked to HubSpot for deployment of CTAs and campaign analytics • All websites fully optimized for desktop and mobile (appearance, UX, speed, search performance) • WP Admin and FTP credentials supplied on delivery • Basic overview of any custom theme work supplied on delivery Preferred: • Templates based on either Divi or Elementor page builders • Blog and landing pages moved from blog.eaglegroupmanufacturers.com to eaglegroupmanufacturers.com Examples of Websites We Like: Caterpillar https://www.cat.com/en_US.html Simple and to-the-point, with great use of complex mouseover menus to keep top menu and main pages uncluttered EQI https://eqiltd.com/ Clean design. Easy to navigate. Lockheed Martin https://www.lockheedmartin.com/ Clean, minimalist website containing a wealth of information. Great use of video. American Foundry Society https://www.afsinc.org/ Good organization of complex information. Resource Center can take cues from their educational content. IndustryWeek https://www.industryweek.com/ Good example of how effective categorizing of content can make navigation easier.

Keyword: WordPress Development

Price: $30.0

WordPress Web Development Website Website Redesign Responsive Design User Experience Strategy Elementor Divi Graphic Design Web Design