Website Optimization and Tracking Specialist

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Scope of Work (SOW) for Website Optimization & Tracking Implementation Project Overview This project aims to enhance website tracking, security, and user experience by implementing necessary analytics and remarketing tags, ensuring link accuracy, optimizing the website for cross-browser and device compatibility, and integrating a Google My Business map for better accessibility. Deliverables Tracking & Analytics Integration Add Google Conversion Tag to track conversions effectively. Implement Google Analytics Tag for website traffic and performance monitoring. Add Meta Pixel for tracking user interactions and running targeted ads. Configure Google Remarketing Tag to enable audience retargeting. Website Quality Assurance & Performance Checks Conduct a thorough link audit to ensure all website links direct to the correct destinations. Validate and install SSL certification to secure user data and enhance website trustworthiness. Cross-Browser & Device Compatibility Ensure cross-browser compatibility, testing across major browsers such as Chrome, Firefox, Safari, Edge, and Opera. Conduct device compatibility testing to verify the website functions correctly on desktops, tablets, and mobile devices. Confirm that the website is mobile-friendly across various screen sizes and operating systems (iOS, Android). Google My Business Map Integration Embed Google My Business Location Map on the Contact Us page to improve user experience and accessibility. Ensure proper alignment and responsiveness of the map across all devices. Testing & Validation Perform QA testing after implementation to verify correct tag placement and functionality. Run browser and device responsiveness tests to identify and fix any issues. Validate Google My Business map functionality, ensuring accurate location display and interactivity. Provide a final report summarizing the work completed, including screenshots and validation of tracking tags. Timeline & Completion Estimated project duration: X days (to be determined based on website complexity). Final review and approval before deployment. Exclusions This scope does not include major website redesigns, content creation, or additional development beyond the specified tasks.

Keyword: WordPress Development

Price: $750.0

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