Copywriter for B2B Technology Solutions and Services

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Unisys, an Upwork Enterprise client, is looking to partner with a Copywriter with proven B2B experience writing marketing copy to promote technology solutions and services. Assignments will be on an as-needed basis. As a freelance writer, you'll create content and collateral across a wide range of media designed to help promote a portfolio of solutions and services. Topics include AI, quantum computing, cloud computing, digital workplace solutions, cybersecurity, IT, enterprise computing, logistics optimization and more. Key Responsibilities • Develop concepts and copy to support lead generation in form of print and digital ads • Produce long- and short-form content for digital and print consumption • Develop key communication deliverables (solution collateral, messaging frameworks, client stories, demand gen materials, video scripts, PPT presentations, blogs, social posts, nurture emails and more) • Perform background reading and research as needed to complete assignments Desired expertise • Proven experience as a technology marketing copywriter • Proven ability to communicate complex technical concepts in clear, engaging language that is on brand. Experience writing about digital workplace solutions, cloud computing, artificial intelligence, business process solutions, and enterprise computing solutions is a plus. • A portfolio of samples that includes content to support the marketing of technology-related solutions and services (solution briefs, blog posts, brochures, social posts, video scripts, email, etc.)

Keyword: Brand Marketing

Digital Marketing Copywriting Content Writing Research Documentation Print Campaign Content Creation Content Development Messaging Framework Promotional Video Script