B2B Content & Social Media Specialist with Paid Ads Experience Needed

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We’re a B2B (mostly) wellness and fitness company working with premium clients including private gyms, fat-loss centers, spas, and rehabilitation clinics. We're looking for a strategic content consultant to help us level up our creative across Instagram, Facebook, LinkedIn, and PPC campaigns. This is not a social media management role — our in-house team handles day-to-day posting, editing, and publishing. What we need is strategy, planning, and creative direction. What You’ll Do Build platform-specific content strategies for Instagram/Facebook, LinkedIn, and paid ad funnels — repurposing smartly across channels. Revamp and refine our current content approach and visual identity per platform. Plan short-form video and photo shoots, including influencer collaborations — providing creative direction, shot lists, and brand-aligned concepts. Write light copy or script outlines for product showcases, influencer videos, and social campaigns. Ensure all messaging speaks to both our B2B audience (clinics, spas, fitness centers) and relevant B2C luxury buyers. What We’re Looking For Proven background in B2B content strategy, ideally in wellness, fitness, or medical aesthetics. Hands-on experience with influencer campaigns, including briefing, shot planning, and creative compliance. Strong writing chops for ads, scripts, and captions. A collaborative mindset to work with our internal team on bringing bold ideas to life. What You’ll Get Creative freedom + budget — We’re ready to invest in high-level production and influencer partnerships. Support from an internal team with the passion and resources to execute high-level creative. A clear creative north star — think Tchngm-level storytelling, but with our own brand flavor. Flexibility — project-based or monthly retainer.

Keyword: Social Media Management

Price: $15.0

Social Media Marketing Content Creation Marketing Strategy B2B Marketing