Copywriter Needed for Email and Social Media Promo Copy of Whitepaper

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We are seeking a talented copywriter to create compelling email and social media copy for the promotion of annual benefits report for 2025, related to employee benefits. The ideal candidate will have experience in crafting engaging marketing content that resonates with Brokers & benefits consultants. Your goal will be to encourage downloads and engagement as well as: - Establish Nayya as a thought leader in benefits engagement by sharing data-driven insights that highlight what employees truly think about their benefits. - Optimize copy for platform-specific best practices to ensure high engagement on LinkedIn, Twitter/X, and email. If you have a knack for persuasive writing and a passion for benefits and employee engagement, we would love to hear from you! Target Audience: Brokers & benefits consultants: Senior benefits consultants, employee benefits advisors, HR Tech Consultants Seeking data-driven insights to advise clients and differentiate their services Need actionable strategies to increase voluntary benefits participation and proved ROI Employees & HR Leaders: HR Directors, Total Rewards Managers, People Operations leaders at mid-market and enterprise companies Struggling with low benefits engagement and employee dissatisfaction with benefits offerings Looking for benchmarking data and strategies to improve workforce retention and satisfaction Secondary: Finance & C-Suite: Interested in cost-efficiency and the financial impact of benefits disengagement Pain points: Employees don’t understand or use their benefits effectively Engagement is declining despite increasing benefits spend Brokers struggle to prove the value of benefits programs to clients HR leaders lack real-world data to make informed benefits decisions Needs & Desires: Clear benchmarks on employee engagement with benefits Actionable insights to increase benefits participation Data-driven strategies to reduce wasteful spending and improve retention Key Messaging & Tone: Tone of Voice: link to the Brand Guide will be provided Key Messages: Employees want more from their benefits. Are you listening? Brokers & HR leaders: Use fresh data to shape smarter benefits strategies. Engagement drives retention. Here’s the proof. Your benefits strategy is only as good as its impact. See what employees really think. Call-to-Action (CTA): NOTE: Report will be a webpage and not a downloadable Learn more See how your benefits compare Get the insights HR leaders are using to improve engagement Deliverables: Emails: Promotional Email(s) Re-engagement Email(s) Social Media Copy: LinkedIn Copy (If applicable) **Relevant Skills:** - Copywriting - Social Media Marketing - Email Marketing - Content Creation - Marketing Strategy

Keyword: Copywriting

Price: $15.0

Copywriting Content Writing Creative Writing Writing