Demand Generation Specialist

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Position: Demand Generation Specialist Company: Vert Energy Group Location: Remote (Must reside in the U.S.) Type: Full-time Description: Are you a hands-on marketing professional with a passion for executing data-driven campaigns that deliver measurable results? Do you excel at balancing tactical execution with strategic planning? We're seeking a Demand Generation Specialist to drive our marketing efforts, optimize campaigns, and contribute to revenue growth as we expand our innovative solutions in the sustainability and energy compliance sector. About Us: Vert Energy Group is a fast-growing leader in energy compliance and sustainability services. We empower property owners to navigate complex regulations while improving energy efficiency through cutting-edge technology and solutions. Our team is driven by innovation, transparency, and a commitment to making a real-world impact on sustainability. The Opportunity: We are looking for a highly skilled and detail-oriented Demand Generation Specialist to execute key marketing initiatives, including direct mail campaigns, email marketing, PPC campaigns, and lead management. This role requires someone who is process-driven, tech-savvy, and eager to take ownership of critical marketing activities. The ideal candidate will bring strong technical expertise, creativity, and a proactive mindset to help optimize our marketing performance and contribute directly to revenue growth. Key Responsibilities: Campaign Execution: • Design and execute marketing letters, email blasts, and HubSpot sequences targeting compliance deadlines and customer retention. • Manage PPC campaigns across platforms like Google Ads, LinkedIn, and Meta, conducting A/B testing to optimize performance. • Oversee landing page creation and optimization to improve lead conversion rates. Data Management and Optimization: • Build, clean, and segment lead lists using tools like HubSpot and Excel. • Ensure CRM data accuracy, lead scoring, and proper tagging for targeted campaigns. • Collaborate with sales to maintain alignment between marketing and revenue goals. Performance Tracking and Reporting: • Analyze campaign KPIs (CPC, CTR, ROI, CAC) and provide actionable recommendations for improvement. • Implement feedback loops to refine future campaigns based on performance data. Process and Team Management: • Develop and document SOPs for marketing tasks to ensure consistency and efficiency. • Coordinate with VAs and consultants to complete tasks such as list building, compliance status updates, and creative development. • Hold external and internal contributors accountable to KPIs and deadlines. Strategic Support: • Work closely with leadership to translate high-level marketing plans into actionable strategies. • Experiment with new channels and tactics, scaling successful initiatives into core strategies. Qualifications: Technical Expertise: • Proficiency in HubSpot, Google Ads, and email marketing platforms like MailChimp. • Experience with AI tools (e.g., ChatGPT) and automation platforms like Zapier. Marketing Experience: • Strong background in campaign execution, including direct mail, email marketing, and PPC. • Demonstrated success in improving conversion rates and optimizing lead generation. Data-Driven Mindset: • Ability to analyze and interpret marketing data to make informed decisions. • Experience managing databases and ensuring data hygiene. Interpersonal Skills: • Strong communication and collaboration abilities to work with sales, leadership, and external teams. • Capable of managing multiple tasks and stakeholders effectively. Execution and Problem-Solving: • Ability to take ownership of projects and solve problems proactively. • Detail-oriented with a knack for streamlining processes and meeting deadlines. Why Vert Energy Group? • Contribute directly to the marketing strategy of a fast-growing, mission-driven company. • Be part of a team that values innovation, transparency, and results-driven efforts. • Flexible, remote-first work culture focused on output rather than hours worked. • The opportunity to make a measurable impact on sustainability and energy efficiency. • Competitive salary and benefits package. To Apply: Submit your application here: https://www.videoask.com/fs0kpr8xj

Keyword: Social Media Marketing

Price: $28.0

Email & Newsletter Direct Mail Lead Generation Campaign Copywriting