Bilingual (English & Spanish) Copywriter – Campaign Landing Pages (Project-Based)

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Job Overview We are seeking a skilled and results-driven bilingual copywriter (English & Spanish) for a project-based role to craft high-impact campaign landing page content for a public audience. This is not a B2B or D2C-focused project—the content must engage a broad audience, delivering clear, persuasive messaging while ensuring accessibility and cultural relevance in both languages. The ideal candidate has a strong background in persuasive copywriting, UX writing, and audience engagement strategies. This person will be responsible for writing conversion-driven, engaging content that effectively communicates the campaign’s message while aligning with best practices for readability and accessibility. Key Responsibilities - Write compelling and accessible bilingual landing page content that resonates with a diverse public audience. - Adapt messaging to ensure clarity, inclusivity, and cultural relevance in both English and Spanish. - Optimize content for search engines and readability, following best practices for online content. - Craft clear, engaging calls-to-action (CTAs) that drive engagement, sign-ups, or other desired outcomes. - Maintain a cohesive voice and tone while adapting messaging to fit the campaign’s goals and target audience. - Work closely with designers and marketers to ensure copy aligns with the landing page design and user journey. - Provide alternative headline and CTA options for testing and optimize copy based on feedback. Qualifications - Fluent in both English and Spanish (written and verbal), with exceptional copywriting and editing skills in both languages. - Proven experience writing high-impact landing page content for public-facing campaigns. - Strong ability to write for clarity, engagement, and accessibility, ensuring the message resonates across different demographics. - Experience in persuasive writing and audience engagement strategies. - Basic understanding of SEO and online readability best practices. - Ability to adapt tone and messaging based on campaign objectives and audience needs. - Attention to detail and ability to manage multiple projects with tight deadlines. Preferred Skills - Experience writing for public awareness campaigns, nonprofit initiatives, government programs, or large-scale marketing campaigns. - Background in education, healthcare, public services, or community outreach content writing. - Familiarity with social impact messaging and inclusive language strategies. How to Apply If you are a bilingual copywriter passionate about crafting impactful landing page content for a public audience, we’d love to hear from you. Please submit: - Your resume - Two to three past landing page projects or similar writing samples - A brief cover letter sharing your copywriting process, including how you approach bilingual messaging, audience engagement, and clarity in landing page content We look forward to working with you!

Keyword: Copywriting

Campaign Copywriting Ad Copy Copywriting Spanish English Landing Page Optimization Website Content