Freelance Copywriter for Website Redesign (Product Testing, Consumer & Market Insights, SEO-Focused)

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Description:

Who we are: We’re Curion, the go-to partner for the world’s top CPG brands when they need to understand how their products perform with consumers. From snacks and beverages to small appliances and personal care, we uncover the insights that help brands create products people love and buy again and again. With 50+ years of expertise, state-of-the-art testing facilities, our proprietary XP Xperience Performance platform, and our new Nexus Innovation platform, we deliver deep insights that guide smart decisions. Thousands of consumers and clients visit our website every day. Now, we're giving our website a refresh, and we need a talented freelance copywriter to help us tell our story across each page in a way that’s clear, compelling, and easy to find online. Who you are: You’re a skilled copywriter with a knack for making complex topics feel approachable and engaging. Writing for websites is your thing. You have an analytical mindset and you know how to balance brand voice with SEO best practices. You’re comfortable in the world of CPG product testing, consumer insights, and market research, understanding how brands use these insights to make smarter product decisions. You can tell stories with data in a way that’s impactful and interesting. Here’s what makes you a great fit: ✅ You get the space we work in. You understand product testing methodologies, consumer insights, and market trends, so terms like "sensory testing," "product benchmarking," and "market landscape" don’t feel foreign. Bonus points if you’ve written for brands in the CPG, product innovation, or market research spaces! ✅ You’re an SEO-savvy storyteller. You know how to weave keywords into copy without sacrificing clarity or tone. ✅ You speak to decision-makers. You’re able to write for product leaders, brand managers, and insights professionals - the people who turn data into action. ✅ You’re detail-oriented. From compelling headlines to calls-to-action, you know how to create content that reads well and works hard. ✅ You collaborate well. You’re comfortable working across teams, from the CEO to the Marketing Director and Sales teams, receiving feedback, and refining your work along the way. Who we are, together: We’re looking for someone who’s excited to dig into what Curion does, understand how we deliver value to clients, and translate that into website content that’s both informative and engaging. This goes beyond a “write it and forget it” project as we’re exploring future content needs, also! You’ll work closely with our Marketing Director, who will provide the insights, brand guidelines, and project roadmap to set you up for success. Along the way, we’ll collaborate, brainstorm, edit, and refine.

Tags: Search Engine Optimization, Food & Beverage, Fashion & Beauty, Health & Wellness, Sales & Marketing, Content Writing, Copywriting, Marketing Strategy, Article Writing

Keyword: SEO (Search Engine Optimization)

Job Type: Hourly: $30.00 - $35.00

Price: $30.0