Marketing Director

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Job Title: Marketing Director ProFence LLC – Shippensburg, PA Position Overview We are excited to offer a unique opportunity for an experienced and strategic Marketing Director to make a significant impact within our organization. This person will oversee all marketing activities and strategy execution for a well-established agricultural fencing installation company. As a key leader within our organization, you will focus on maximizing Return on Investment (ROI) of our marketing budget across digital, print, and social media channels. This part-time role offers a potential career path to a full-time position in the future. The position may be performed remotely or in person at ProFence LLC’s Shippensburg, PA main office. If you thrive on creating innovative campaigns, excel at leading teams, and have a proven ability to deliver measurable results, we invite you to apply. Key Responsibilities • Budget Management o Manage and allocate the annual marketing budget. o Continuously monitor and adjust spending and campaign performance to ensure optimal ROI. o Prepare regular reports highlighting spending efficiency and campaign effectiveness. o Strategically hire freelance specialists as needed. • SEO Strategy & Management o Collaborate with LaunchUX Seo Website Firm on a monthly basis to perform the following:  Routinely review and refine keyword strategies.  Monitor and improve click-through rates (CTR).  Track user engagement and site traffic to identify improvement opportunities. o Make data-driven recommendations to enhance organic visibility and website performance. o Optimize ProFence’s Google Business Profile listings. • Website Customer Experience o Monitor website design, traffic, and usability. o Collaborate with LaunchUX to implement key UX updates and upgrades as needed. • Google Ads Management o Partner with freelance consultant Daniel on a monthly basis to perform the following:  Identify and target high-potential geographic areas.  Develop and refine keyword strategies.  Review and optimize ad campaigns to enhance performance and maximize ROI. • Print Advertising Strategy o Routinely analyze and suggest target demographics for print campaigns. o Regularly assess print ad performance and recommend improvements to enhance targeting and outcomes. • Social Media Strategy & Oversight o Collaborate frequently with marketing specialist Abby to develop detailed analysis based on the following:  Review the performance of social media content.  Identify top-performing posts, themes, and visual content.  Recommend best social media platforms to use for each campaign, and tailor campaigns to each platform. Develop strategies for upcoming content topics, imagery, and platform-specific posts.  Initiate videography projects and video shorts for social platforms.  Plan advertising and lead generation strategies for all social channels. o Ensure all content aligns with brand messaging and marketing objectives. • Customer Insights, Competitor Activities, & Team Collaboration o Work closely with the Sales Director and sales team on a monthly basis on the following:  Gather customer feedback.  Identify emerging trends, customer concerns, and popular topics.  Attend sales meetings monthly o Integrate customer insights into marketing campaigns and messaging. o Analyze customer behavior and competitor activities to refine market strategies. • Brand Management and Marketing Collateral o Protect and ensure consistent use of the company logo and brand colors. o Maintain consistent branding across all channels. o Direct the design and use of marketing collateral and brand assets. o Develop innovative designs and incorporate technology into marketing materials and campaigns. o Manage delivery and storage of booth elements, oversee show setup crews and other ProFence personnel in attendance, and facilitate other onsite reservations (hotels, etc.) for colleagues. • Branded Apparel & Online Store Management o Oversee branded apparel initiatives. o Manage the online shop. Required Skills & Qualifications • Proven experience (3–5+ years) in managing multi-channel marketing campaigns, with a track record of achieving measurable results in fast-paced environments. • Exceptional attention to detail and organizational skills to prioritize and manage multiple, complex processes effectively. • Ability to analyze data and make informed, strategic decisions. • Ability to take initiative and responsibility; to work independently and as part of a team. • Strong budget management and ROI tracking capabilities. • Expertise in SEO, Google Ads, and social media marketing. • Experience in print advertising strategies. • Excellent communication, collaboration, customer service, and leadership skills for managing teams and projects, building relationships with stakeholders, and fostering collaboration across the company and in the community. • Experience working with cross-functional teams (Sales, Creative, etc.). • Faithfully practice servant leadership; fully embrace and live out ProFence LLC’s vision, core values, and ethics.

Keyword: Social Media Marketing

Price: $55.0

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