I’m launching a medspa from the ground up and looking for a PPC expert to help build and execute a digital advertising strategy focused on lead generation and growth. Ideally, someone with an understanding of the aesthetics or medical space. I am hoping to find a PPC strategist who can be a long-term partner as we scale. This would be an ongoing role. I have listed few questions below, to better understand your approach and see if we’d be a good fit. Please answer questions if interested. Looking forward to learning more about your experience and approach. - Have you run PPC campaigns for medical spas, cosmetic dermatology clinics, or aesthetic practices before? If so, can you share specific examples, results, and any challenges you overcame? - What strategies do you use to generate qualified local leads for a service-based business with multiple locations? - How would you help us rank in the Google “3-pack”? - How do you align PPC strategy with client profitability goals? - Beyond CPC and CTR, what other key metrics do you track in medspa PPC campaigns? - What steps do you take to ensure compliance with ad policies for health and cosmetic services? - What retargeting strategies do you use for prospective patients who don’t convert on the first visit? - How would you structure the budget and testing strategy for a new location or offer? Thank you!
Keyword: Social Media Marketing
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