Email Marketing and Hubspot Strategist

---

---

ABOUT POWERCHORD: PowerChord is a leading marketing technology company that helps national brands connect with local customers through digital marketing, data insights, call tracking, listings management, and predictive analytics. Our platform empowers brands and their local dealer networks to drive more leads, increase engagement, and improve conversions with scalable marketing solutions. We are seeking an Email Strategist with expertise in HubSpot and SEO to enhance our email marketing programs and drive measurable results. If you have a passion for data-driven campaigns, customer engagement, and optimizing email performance, we want you on our team! Part-Time/Contract Position: 20-30 Hours per week AWESOME PARTS OF THE JOB INCLUDE: - Develop and execute email marketing strategies to nurture leads, improve engagement, and increase conversion rates. - Manage and optimize email workflows, automation, and segmentation within HubSpot to support lead generation and customer retention. - Collaborate with internal teams to align email marketing efforts with PowerChord’s predictive analytics and data-driven marketing initiatives. - Conduct A/B testing on subject lines, email copy, design, and CTAs to enhance performance. - Work directly with clients to strategize and implement email marketing workflows, triggers, and automation that align with business goals. - Consult with clients and translate their needs into actionable email marketing strategies. - Analyze email marketing KPIs (open rates, CTR, conversion rates) and provide actionable insights to optimize campaigns. - Ensure email content is SEO-friendly and contributes to PowerChord’s overall digital marketing strategy. - Stay updated on email marketing trends, deliverability best practices, and HubSpot innovations. - Fulfill the day-to-day duties of the email marketing channel for clients. - Define and maintain email best practices, while staying up to date with industry standards including legal and privacy concerns. - Collaborate with creative teams to develop content calendars, meet deadlines and ensure consistency across all programs. - Collaborate with account managers and partner agencies to ensure client needs are met. - Collaborate with product & development teams on platform needs, email integrations and lead nurturing strategies. - Be a subject matter expert on email marketing & automation for the company. SKILLS AND ABILITIES WE NEED (REQUIRED): - 3+ years of expertise in email marketing, including strategy, implementation, & reporting performance analysis. - 2+ years experience in working with robust email platforms, large subscriber bases, and evaluating large sets of data - Experience working with Email Marketing and Marketing Automation platforms - HubSpot expertise is required, including the ability to implement workflows, automation, and segmentation. - Proficient in building and optimizing email campaigns, lead nurturing workflows, and reporting within HubSpot - Experience with HTML, CSS, and content management systems - Strong cross-team collaboration and communication to guarantee accuracy - Effectively able to prioritize projects and workload in a fast paced, dynamic environment - Proactive approach to tackling projects and addressing tracking and reporting needs - Organized, detail oriented, efficient, and assertive SKILLS AND ABILITIES WE WANT (PREFERRED): - 5+ years of expertise in email marketing, including strategy, implementation, & reporting - 3+ years experience in working with robust email platforms, large subscriber bases, and evaluating large sets of data - SEO knowledge to enhance email content performance and organic search efforts. - Experience with automation and integration tools like Zapier is preferred, enabling the creation of custom workflows and seamless connections between platforms - Ability to design and create email marketing campaigns, including graphics, templates and copy - Google Analytics Individual Qualification

Keyword: Digital Marketing

Price: $40.0

Email Marketing HubSpot Audience Segmentation & Targeting Email Automation Email Design Zapier Email Campaign Setup