Google Adwords and SEO

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About Nivana by Defiant Nivana is redefining concierge health and high-performance optimization for entrepreneurs, executives, and high achievers. We integrate advanced biomarker testing, functional medicine, and personalized wellness strategies to help our clients heal, optimize, and thrive. We are seeking an experienced SEO & Google Ads Strategist to lead and execute search engine optimization and paid ad campaigns, ensuring maximum visibility, lead generation, and ROI for our brand. ⸻ What You’ll Do: ✅ SEO Strategy & Execution: • Develop and implement data-driven SEO strategies to increase organic traffic and brand visibility. • Conduct keyword research, competitive analysis, and content optimization for high-impact results. • Optimize on-page SEO (meta tags, schema markup, site speed, internal linking) and off-page SEO (backlink building, authority growth). • Manage technical SEO audits and improve site performance for search rankings. • Collaborate with the content team to develop high-quality, keyword-optimized articles & landing pages. ✅ Google Ads & Paid Search Campaigns: • Build and manage high-converting Google Ads campaigns to drive leads and revenue. • Optimize PPC strategies, bidding models, and ad creatives to ensure a strong ROAS. • Conduct A/B testing on ad copy, landing pages, and targeting to maximize performance. • Monitor, analyze, and adjust campaigns based on real-time data & KPIs. • Implement retargeting and funnel-based ad strategies to capture and convert high-intent leads. ✅ Analytics, Reporting & Continuous Optimization: • Track key SEO & PPC performance metrics (CTR, CPC, bounce rate, domain authority, conversion rates). • Generate monthly reports with actionable insights and strategy recommendations. • Stay ahead of Google algorithm updates, ad trends, and best practices to maintain a competitive edge. ⸻ What You Bring: ✔ 3+ years of experience in SEO, Google Ads, and digital marketing strategy. ✔ Proven track record of increasing organic traffic & scaling paid ad campaigns profitably. ✔ Strong expertise in Google Search Console, Google Analytics, Google Ads, and keyword research tools (SEMrush, Ahrefs, Moz, etc.). ✔ Experience with conversion rate optimization (CRO) and landing page optimization. ✔ Understanding of the health, wellness, and biohacking industry is a plus. ✔ Ability to think strategically & execute hands-on—this is not just a planning role. ✔ Data-driven mindset: You make decisions based on analytics, not assumptions. ⸻ Why Join Nivana?

Keyword: SEO (Search Engine Optimization)

On-Page SEO Technical SEO Search Engine Marketing SEO Keyword Research Search Engine Optimization Competitive Analysis Google Ads Google Analytics PPC Campaign Setup & Management Organic Traffic Growth