Digital Advertising Specialist for Google Ads and Social Media Campaigns

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We are seeking a results-driven Google Ads & Digital Advertising Contractor to optimize our campaigns and drive increased ROAS. This is a contract position, ideal for a freelancer with proven expertise in Google Ads, social media advertising, and remarketing strategies. Responsibilities: Google Ads Optimization (Contract Basis): - Manage and optimize Google Ads campaigns (search, display, shopping, video) on a contract basis. - Conduct keyword research, ad copy testing, and landing page optimization to improve campaign performance. - Analyze campaign data and provide actionable insights to maximize ROAS. - Implement and manage bidding strategies to achieve optimal results. - Provide strategic recommendations based on current Google Ads trends. Social Media Advertising (Contract Basis): - Set up and manage social media advertising accounts (e.g., Facebook, Instagram, LinkedIn, TikTok) as needed. - Develop and execute social media advertising campaigns to drive targeted traffic and conversions. - Create compelling ad creatives and optimize targeting parameters. - Monitor and analyze social media campaign performance and provide reports. Remarketing & Retargeting (Contract Basis): - Develop and implement remarketing and retargeting strategies across Google Ads and social media platforms. - Create targeted audience segments and personalized ad creatives. - Optimize remarketing campaigns to re-engage website visitors and drive conversions. Performance Analysis & Reporting (Contract Basis): - Track and analyze key performance indicators (KPIs) across all digital advertising channels. - Generate regular reports on campaign performance and provide insights to stakeholders. - Identify areas for improvement and implement data-driven optimization strategies. - Setup and maintain conversion tracking.

Keyword: Social Media Management

Price: $25.0

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