Digital Marketing & E-Commerce Specialist (freelance, hybrid – Denver Tech Center)

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Description:

Digital Marketing & E-Commerce Specialist (freelance, hybrid – Denver Tech Center) About Us Syngroup is an international management consultancy with a strong presence in Austria, Germany, and across Europe. Our Denver-based team is dedicated to helping European businesses—primarily from Austria and Germany—expand into the U.S. market. We work with B2C and B2B clients to successfully navigate the complexities of U.S. market entry, with a focus on sales, marketing and operations to build scalable growth strategies. Learn more about Syngroup at www.syn-group.com. ________________________________________ The Role We are seeking an experienced and hands-on Digital Marketing & E-Commerce Specialist to lead the development and execution of digital initiatives for our European clients entering the U.S. market. You will be responsible for turning strategy into action—managing e-commerce operations, running digital campaigns, creating content, and ensuring successful outcomes for both B2C and B2B businesses. This is a hybrid role, requiring regular in-office collaboration at our Denver Tech Center location approximately 3 days per week, based on project needs. ________________________________________ Responsibilities • Digital Marketing Campaign Development & Execution: Plan, develop, and execute integrated digital marketing campaigns tailored to client objectives and target audiences in the U.S. market. • Digital Campaign Management: Launch and manage paid search (Google Ads), paid social (Meta, LinkedIn, etc.), and SEO campaigns to drive traffic, engagement, and conversions. • E-Commerce Set-Up & Management: Lead the set-up, ongoing management, and optimization of e-commerce stores (Shopify, WooCommerce, Amazon Seller Central, etc.), focusing on product listings, customer journeys, and performance improvement. • Content Creation & Storytelling: Develop and adapt compelling website content for U.S. audiences, including landing pages, blog posts, and product descriptions. Leverage multimedia such as product videos and graphics to support conversion goals. • Influencer & Partnership Marketing: Identify and engage relevant influencers and affiliates to amplify brand presence and support campaign initiatives. • Website Optimization: Ensure websites are optimized for UX, SEO, and conversions, applying best practices for speed, navigation, and customer experience. • Analytics & Reporting: Monitor, analyze, and report on campaign and store performance. Provide insights and recommend data-driven optimizations to improve KPIs. • Collaboration: Work directly with the Syngroup consulting team and client leadership to align digital execution with broader sales and marketing strategies. ________________________________________ Requirements • Proven track record in digital marketing implementation and e-commerce management, with hands-on experience setting up and optimizing online stores. • Deep understanding of performance marketing (Google Ads, Meta Ads, LinkedIn Ads) and organic strategies (SEO, content marketing). • Strong storytelling abilities to help brands translate their value proposition for U.S. audiences. • Experience with website optimization, including UX, CRO, and SEO best practices. • Proficiency in creating and managing multimedia content, such as product videos and graphics. • Skilled in using analytics tools (Google Analytics, Meta Business Manager, etc.) and generating actionable reports. • Excellent communication skills in English; German is a plus. • Based in the Denver metro area, with flexibility to work hybrid at the Denver Tech Center depending on client needs. • Freelance/contractor status preferred, with the ability to scale hours based on project needs. ________________________________________ What We Offer • Hybrid work setup with an international team and workspace at Denver Tech Center. • Opportunity to be a key player in European brands' U.S. market entry and expansion. • Direct collaboration with senior consultants and client leadership teams. • Competitive freelance/contractor compensation with flexible hours.

Tags: Influencer Marketing, Digital Ad Campaign, Amazon PPC, Google Ads, WordPress, Search Engine Optimization, Facebook, Web Design, Content Writing, Campaign Management

Keyword: Digital Marketing

Job Type: Hourly: $50.00 - $75.00

Price: $50.0