Senior Marketing Operations Expert Needed for HubSpot + Salesforce optimization

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We are seeking a Marketing Operations expert with deep experience in both Salesforce and HubSpot to audit, optimize, and scale our marketing and sales workflows. Our organization is fully functional within these platforms, but we need a specialist to enhance automation, improve data integrity, and ensure seamless alignment between marketing and sales efforts. The ideal candidate will bring a strong understanding of CRM best practices, marketing automation, and data hygiene, ensuring our systems can support rapid growth without breaking. Project will include auditing, enhancing, and implementing the following: • Segmentation & HubSpot Contact Cleanup • HubSpot and Salesforce sync updates • Lead Management Phase • Campaigns • Lead Attribution and Lead Scoring Model Responsibilities: • Assess and audit current HubSpot and Salesforce setups related to the inbound lead process to identify inefficiencies and areas for improvement. • Optimize workflow automation, lead routing, and data mapping to improve efficiency across both platforms. • Migrate current-state data into future-state formats to ensure nothing is lost during optimization. • Implement best practices for data integrity, hygiene, and reporting in both Salesforce and HubSpot. • Build scalable marketing automation workflows and campaigns in HubSpot that align with sales processes in Salesforce. Requirements: • HubSpot Certified • Comfortable with Salesforce Sales Cloud • Deep understanding of marketing operations and marketing automation • Expertise in both HubSpot and Salesforce data models and mapping between the two systems • Ability to implement scalable marketing automation best practices • Strong grasp of data hygiene principles, where to source clean data, and how to automate data management effectively. • Proven ability to work at a fast pace under urgent timelines. Project Details: • Duration: 1-3 months • Hours: Less than 30 hours per week • Experience Level: Intermediate to Expert • Location: Remote

Keyword: Data Cleaning

Price: $80.0

HubSpot Salesforce CRM Salesforce Sales Cloud Marketing Automation Campaign Setup Ad Campaign Audience Segmentation