Seeking UGC Creators for Social Media Awareness Campaign – Fixed Price Project

---

UGC Creative Brief: MySocialMedia Screen – “Your Online Reputation Could Be Costing You” Overview MySocialMedia Screen is on a mission to help people take control of their online reputation. Companies, hiring managers, and organizations now use advanced AI tools to analyze social media footprints, uncovering posts, likes, shares, and comments that could impact opportunities. We’re seeking engaging, high-converting UGC content that encourages people to click the link to download a free guide on how to clean up their social media. This is not about scaring people—it’s about empowering them to take control of their online presence before it’s too late. Campaign Objective The goal is to drive traffic to the MySocialMedia Screen website and promote the Free Guide as a valuable resource for cleaning up social media history. Content should make people realize how their past social media activity could impact their future, educate them about how AI tools scan and flag accounts, and encourage them to take action by getting the free guide. The free guide includes a step-by-step checklist and instructions on how to run a report to see exactly what employers would see. The call to action should be clear: get the free guide today before your online past affects your future. Key Message: “Think You’re Safe? Think Again.” AI-powered social media screening tools can flag content you forgot about. Even old likes and shares could be used to judge you today. Anonymous accounts aren’t always anonymous—AI can link them back to you. Posts about drinking, smoking, vulgarity, or controversial topics could raise red flags. Your online reputation matters, and this guide shows you how to fix it. And even if you don’t think you have anything to worry about, you probably know someone who has been impacted—a friend who lost a job opportunity, an athlete who got dropped from a team, or a coworker who got fired because of an old post. Social media mistakes don’t just happen to influencers or celebrities—they can happen to anyone. What We Provide to Creators We will provide a free personal report on their own social media footprint, which they can use in their content if they choose. A sample report will also be provided to use as a prop. Creators will have creative flexibility to present the message in their own style. Selected content may be used in paid advertising placements with proper credit to the creator. Content Guidelines & Hooks We’re looking for short-form videos, tweets, carousels, and personal stories that grab attention and drive clicks. Hook ideas include: "I Ran a Social Media Background Check on Myself—Here’s What I Found!" "Employers Are Using AI to Dig Up Your Past—Here's How to Clean It Up." "This Free Guide Shows You What They Can See About You Online!" "Think Your Social Media Is Private? Think Again." "One Old Post Could Cost You a Job—Fix It Now!" "I Saw a Friend Lose Their Job Over an Old Tweet—Don’t Let It Happen to You!" Content formats can include personal stories about nearly losing an opportunity due to social media, POV-style warnings that engage the audience, before-and-after comparisons of cleaned-up profiles, tutorials on improving digital presence, and demonstrations of what an employer might find in a background check. Where This Content Will Be Used Content will be shared on UGC creator platforms such as TikTok Creator Marketplace, Billo, and Upfluence. It will also be posted organically on TikTok, Instagram, YouTube Shorts, Facebook, and Twitter/X. In some cases, we may use the content in paid advertising placements with proper credit to the creator. Call to Action Creators should drive engagement by encouraging viewers to download the free guide. Examples of strong CTAs include: “Get the Free Guide Now—Find Out What Employers Can See About You.” “Protect Your Online Reputation Before It Costs You.” “Click the Link and Get Your Free Digital Footprint Checklist!” Payment & Submission Process This is a fixed-price project. Creators must submit a bid with their price for producing the content. Payment will be made upon final approval of the content. Timeline & Edits Submissions will be accepted on a rolling basis, but early entries will be prioritized. We agree to no more than two rounds of edits if needed. Application Requirements Applicants must submit example work that aligns with our campaign tone. They should also include an intro reel with a brief video introduction about themselves and their content style. We are looking for creators who can engage audiences and drive clicks effectively.

Keyword: Social Media Marketing

Social Media Content Creation UGC