Google Analytics & Tag Manager Contractor

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Job Title: Google Analytics & Tag Manager Contractor Location: Remote Job Type: Contract Duration: 3-6 months (contract-to-hire possible) About Us: We are seeking a seasoned professional to join our team as a contractor to build out and enhance our Google Analytics implementation across multiple web properties. The ideal candidate will be an expert in GA4, Google Tag Manager, and have substantial experience in building detailed funnels and comprehensive reports. Additionally, expertise in Crazy Egg for heat maps and full reports is essential. Key Responsibilities: Implement and manage Google Analytics 4 (GA4) across multiple web properties. Utilize Google Tag Manager (GTM) to create, update, and troubleshoot tags. Develop and refine conversion funnels, ensuring accurate tracking of key events and user interactions. Create in-depth, actionable reports and dashboards that provide insights into user behavior and site performance. Leverage Crazy Egg to build heat maps and comprehensive reports, offering insights into user engagement. Conduct thorough audits of current GA4 and GTM setups, identifying inefficiencies and areas for improvement. Document current tagging inefficiencies and create a detailed plan to fix and optimize all tags and reports. Collaborate with internal teams to understand reporting needs and provide training on new analytics setups and reports . Requirements: Proven expertise in Google Analytics 4 (GA4) with a deep understanding of its features and functionalities. Extensive experience with Google Tag Manager (GTM), including tag creation, management, and troubleshooting. Demonstrated ability to build and optimize conversion funnels and in-depth reports. Strong proficiency in using Crazy Egg for heat maps and detailed reporting. Ability to document and present detailed plans to fix and update tags and reports. Excellent analytical skills with the ability to interpret data and provide actionable insights. Strong communication skills, both written and verbal, with the ability to explain complex concepts to non-technical stakeholders. Self-motivated and able to work independently with minimal supervision. Preferred Qualifications: Certifications in Google Analytics and Google Tag Manager. Previous experience working in a similar contractor role. Experience with other analytics tools and platforms.

Keyword: Digital Marketing

Price: $25.0

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