Mobile app marketing specialist - digital marketing (boating navigation app)

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Description:

**Job Description** We are looking for a skilled digital marketing freelancer with expertise in mobile app marketing to help scale our marine navigation app, SeaDrive. Our goal is to drive user growth through paid acquisition using Meta (Facebook/Instagram) and Google Search campaigns. The ideal candidate has proven experience in mobile app marketing and content creation. They also have the knowledge to acquire and retain users while recommending new tools and strategies to optimize our marketing efforts. Our main goal is to increase app installations and drive conversions to paid users. **About Our App – SeaDrive** SeaDrive is an marine navigation app designed for boaters who need reliable charts, route planning, and GPS tracking on the water. Our app offers a modern, easy-to-use interface with features tailored to both recreational and professional boaters. With real-time navigation and safety tools, SeaDrive enhances the boating experience like never before. You can learn more about us on https://seadriveapp.com/ **Responsibilities** 1. Create, manage, and optimize paid acquisition campaigns on Meta (Facebook/Instagram) and Google Search to drive app installs and engagement. 2. Develop content strategies (or hire/manage freelancers) to create engaging ad creatives, landing pages, and promotional materials. 3. Analyze campaign performance and optimize ad spend for maximum ROI. 4. Recommend and help integrate marketing technology solutions (e.g., tracking, attribution, automation) with our engineering team. 5. Conduct A/B testing to improve conversion rates and user retention. 6. Identify growth hacking strategies to build our user base. **Budget & Resources** 1. Flexible ad spend budget: Expected range is $5,000 – $10,000 per month, split between Meta, Google, and other potential channels depending on your recommendations. 2. Ability to hire/manage content creators as needed for ad creatives. **Requirements** 1. Proven experience in mobile app marketing and paid acquisition. 2. Expertise in Meta Ads Manager (Facebook/Instagram) and Google Ads (Search & Display). 3. Strong understanding of user acquisition, ASO (App Store Optimization), and retention strategies. 4. Ability to create, source, or manage content for marketing campaigns. 5. Experience working with tracking tools (e.g., Firebase, Adjust, AppsFlyer, Branch). 6. Knowledge of growth hacking techniques for mobile apps. 7. Ability to recommend and implement marketing automation tools. 8. If you're a data-driven marketer who loves scaling mobile apps through paid acquisition and growth hacking, we’d love to hear from you!

Tags: Campaign Management, Social Media Marketing, Marketing Strategy, Campaign Optimization, Facebook

Keyword: Social Media Management

Job Type: Hourly

Price: $5.0