Social Media Campaign Analyst

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Social Media Campaign Analyst Location: Remote-US Salary: $150,000 - $250,000 per year Job Type: Full-time About the Role: We are looking for an experienced Social Media Campaign Analyst to drive data-driven decision-making for our social media campaigns. This role will focus on analyzing performance metrics, optimizing strategies, and maximizing ROI for paid and organic social media efforts. Key Responsibilities: Performance Analysis: Track, analyze, and report on social media campaign performance, providing actionable insights to enhance engagement and conversion. Optimization Strategy: Use data-driven insights to refine audience targeting, creative assets, and campaign strategies across platforms. A/B Testing & Experimentation: Design and execute A/B tests to improve ad performance, content engagement, and audience retention. KPI Tracking & Reporting: Develop dashboards and detailed reports using tools like Google Analytics, Meta Business Suite, Sprout Social, or similar platforms. Competitive Benchmarking: Conduct industry and competitor analysis to identify trends and new opportunities. Collaboration: Work closely with creative teams, paid media specialists, and influencer marketing leads to enhance campaign effectiveness. Requirements: 7+ years of experience in social media campaign analytics, performance marketing, or digital marketing. Expertise in social media analytics tools (Google Analytics, Meta Insights, TikTok Analytics, etc.). Strong understanding of social media algorithms, ad platforms, and audience segmentation. Proficiency in SQL, Excel, and data visualization tools like Tableau or Power BI is a plus. Exceptional ability to translate complex data into actionable insights. Experience managing multi-million-dollar social media budgets.

Keyword: Social Media Management

Price: $150.0

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