Media planner

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We’re looking for an expert digital marketer to help extend our agency expertise with media planning and management support, specifically across LI and Google. Initial project is with one tech client for 3-3.5 months, but opportunity could grow. We’re a small but mighty, tight knit team with a lot of heart for each other and passion for what we do. B2B Marketing experience in the tech space preferred. Initial scope: - Help setup/gain access to ad accounts for the campaign. - Media strategy & planning for the campaigns. - Provide projections for media performance and detail benchmarks for the campaigns. - Offer creative spec recommendations based on the platforms chosen in the media plan. - Help setup tracking URLs and pixels in line with best practices. - Provide the team a POV on all things digital media, including trends and industry news. Media buying/execution: - Execute approved media plan i.e. LinkedIn, Google - Manage campaigns in the platform, performing optimizations to help achieve campaign goals. - Provide recommendations for improvement on campaigns during weekly discussions. Reporting: - Campaign recap decks for each campaign within 14 days of the completion of the campaign - Bi-Weekly Status Reports as needed

Keyword: Social Media Management

Social Media Marketing Media Planning Social Media Management Advertising Strategy Marketing Strategy Marketing Advertising Digital Marketing Strategy B2B Marketing Digital Marketing Marketing Consulting