Marketing & Launch Strategy for Anonymous Dating App in the U.S.

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We are preparing to release an anonymous dating app targeting U.S.-based users, and our goal is to determine which cities to launch in first while simultaneously attracting and retaining a core user base from day one. We are looking for an experienced marketing strategist or growth hacker to develop and execute a plan that will ensure a successful initial rollout and set us up for sustained growth. The ideal candidate will conduct thorough market research to identify which U.S. cities offer the best demographics for our launch, factoring in competition and emerging market trends. We also need a comprehensive pre-launch and post-launch marketing strategy that could include social media campaigns, influencer marketing, local partnerships, and any other innovative tactics that bring in real users. Budget recommendations and resource allocation should be provided to help us maximize our return on investment. A detailed launch timeline should be proposed, covering our efforts from pre-launch through post-launch. This timeline should include key milestones and KPIs to help us measure user engagement and early traction. We expect to receive a fully documented marketing plan, a step-by-step city-by-city rollout strategy, and an approach to optimizing user onboarding and retention once the initial user base is established. We are particularly interested in candidates with a proven track record in launching or scaling consumer-facing mobile apps, preferably in the dating or social networking space. A strong grasp of user acquisition strategies, market segmentation in the U.S., and growth hacking techniques is essential. Experience running influencer campaigns and local event marketing is highly desirable, along with digital advertising and guerrilla marketing capabilities. Excellent communication skills and the ability to back up recommendations with data-driven insights are key. When applying, please detail your relevant experience, especially if you have worked on dating or social networking apps. Include any case studies or examples of past successes, your approach to identifying the right launch cities, and your strategy for populating the app with real users. Please also provide a proposed budget—either hourly or fixed-price—along with a realistic timeline, noting that we would like an initial marketing strategy delivered in about two to four weeks. There is potential for ongoing collaboration if this initial launch strategy proves successful. We are excited to collaborate with a dedicated professional who can guide our marketing efforts and help us capture the U.S. market. Above all, our app is anonymous and prioritizes user trust and privacy, so the strategy must reflect an understanding of how to create a safe and secure user experience. We look forward to seeing your proposals.

Keyword: Digital Marketing

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