Google Ads Marketing Specialist - Lead Generation for Mr.Menu

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Description:

Google Ads Marketing Specialist - Lead Generation for Mr.Menu Project Overview We are seeking an experienced Google Ads specialist for Mr.Menu, a restaurant service platform, to design and manage effective advertising campaigns that will attract qualified leads and improve conversion rates. Responsibilities - Develop and implement comprehensive Google Ads marketing strategies - Set up and optimize search, display, and remarketing ad campaigns - Conduct keyword research to identify the most cost-effective keyword combinations - Create compelling ad copy and landing pages - Set up conversion tracking to ensure accurate monitoring of all leads - Optimize campaigns to lower customer acquisition cost (CPA) - Perform A/B testing to continuously improve ad performance - Provide detailed weekly and monthly reports with key performance indicators (KPIs) analysis - Adjust marketing strategies based on data analysis Requirements - Minimum 2 years of Google Ads management experience, particularly in local businesses or the restaurant industry - Google Ads certification - Strong analytical skills and experience in data-driven decision making - Familiarity with conversion rate optimization (CRO) techniques - Ability to set up effective campaign structures and bidding strategies - Knowledge of search engine marketing (SEM) best practices - Experience in effectively managing advertising budgets - Good written and verbal communication skills Preferred Skills - Marketing experience in the restaurant or service industry - Local SEO knowledge - Experience with Google Analytics and UTM parameters - Familiarity with audience targeting and customer persona creation - Understanding of competitor analysis tools Project Duration Initial contract for 3 months with possibility of extension based on performance Budget $20-50 per hour depending on experience and capabilities, or monthly salary of $500-$1500 Expected Outcomes - Generate at least X qualified leads per month - Reduce customer acquisition cost by at least 20% - Improve ad click-through rates (CTR) and conversion rates - Build a scalable advertising system to support future business growth We would like to see case studies from your previous Google Ads projects that demonstrate how you have improved conversion rates and reduced acquisition costs. Please include in your application your understanding of the restaurant service industry and how you plan to help Mr.Menu attract more quality customers.

Tags: Google Ads, Lead Generation, Marketing Strategy, Internet Marketing, Pay Per Click Advertising, Google Analytics

Keyword: SEO (Search Engine Optimization)

Job Type: Hourly: $20.00 - $40.00

Price: $20.0