Branding & Marketing Strategy for Business Launch and Growth

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Project Overview: We’re launching a new algorithmic trading advisor website for the crypto space and are looking for an experienced and creative marketing team or agency to help us build awareness, acquire users, and grow our brand presence. Our website: https://boritrade.net What We’re Looking For: A full-service marketing partner (team or agency) that can handle: - Marketing strategy and planning - Social media marketing (Instagram, TikTok, YouTube, Twitter/X, Reddit) - Content creation (short-form + long-form) - Website Search Engine Optimization (SEO) - Paid ad campaigns (Google, Meta, YouTube, etc.) - Video marketing (YouTube ads, app intro videos) Bonus Areas (Nice to Have): - Influencer and community outreach - Email marketing & CRM setup Target Audience: Crypto enthusiasts—both beginners and moderately experienced traders—who are looking for smarter, data-driven ways to manage and grow their portfolios. Key Goals: Our primary objective is to develop a clear and compelling brand story, define our core messaging, and create a cohesive marketing strategy that guides current and future campaigns. Additional goals include: - Building a messaging framework, brand voice, and creative templates for scalable content and ads - Executing a launch campaign to drive early user acquisition - Increasing brand visibility across key platforms (SEO + social) - Testing, measuring, and refining marketing channels for sustainable growth - Laying the groundwork for long-term community and brand development What We’ll Provide: - Clear brand guidelines, app details, and audience insights - Existing videos and content - Website management (in-house) - Social media accounts Ideal Partner(s): - Proven experience launching mobile or web apps - Background in crypto or fintech is a strong plus - Data-driven, fast-moving, and results-oriented - Collaborative, communicative, and creative Budget: We’re working with a lean upfront budget (under $2,000) but are highly motivated to build a long-term relationship as campaigns progress. We're open to performance-based contracts that include commissions, profit sharing, or revenue splits for the right partner. Project Milestones: 1. Brand & Strategy Development - Define brand story, positioning, and key messaging - Establish target audience personas - Develop overall marketing strategy and roadmap 2. Creative Asset Planning & Drafting - Create content and ad templates (copy + visual style) - Draft initial short-form content (reels, posts, tweets, etc.) - Design brand kits for social, ads, and email - Review and update website content, visuals, and layout to align with the new brand messaging and identity (planning only — implementation handled in-house) 3. First Campaign Launch - Launch initial test campaign across select platforms - Track early performance and user behavior - Begin building community presence on social channels 4. Performance Review & Optimization - Analyze campaign data to refine messaging and creative - Identify best-performing channels and double down - Tweak user journey and CTAs for higher conversion 5. Growth & Scaling - Launch ongoing campaigns with optimized assets - Expand into additional platforms (if applicable) - Begin partnerships, influencer outreach, and CRM/email efforts

Keyword: Social media manager

Price: $2.0

Social Media Marketing Copywriting Advertising Strategy Persona Development Brand Guidelines Brand Identity Marketing Strategy Branding Internet Marketing