Senior Paid Social Media Strategist

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About Us: Elk Marketing is a results-driven digital marketing agency specializing in profitable and scalable performance marketing strategies for eCommerce and B2B clients, including brands like Arc’teryx, goodr, and Built Bars. Our clients trust us to drive measurable results—whether increasing ROAS, scaling brands, or uncovering untapped revenue opportunities. We thrive on collaboration, adaptability, and data-driven strategies. We are seeking an eCommerce Strategist with deep expertise in Meta Ads and media buying to join our Paid Media Team and help drive revenue growth for our clients. About the Role: As an eCommerce Strategist at elk Marketing, you’ll own the end-to-end Meta and other social media platform advertising strategy for brands spending $400K+/month, driving measurable lifts in ROAS, CAC efficiency, and customer lifetime value (LTV). You will develop and oversee paid media strategies that maximize performance for our eCommerce clients, lead A/B testing initiatives for ad creatives, landing pages, and audience segments to uncover hidden growth opportunities, working closely with Account Executives, Paid Media Strategists, SEO Strategists, and client teams to execute high-performance digital marketing campaigns. Key Responsibilities: Develop strategic roadmaps for Meta Ads campaigns aligned with clients’ business objectives. Manage and optimize Meta Ads (Facebook & Instagram) campaigns, ensuring efficient spend allocation and maximum ROAS. Continuously refine audience targeting, bidding strategies, and creative testing to improve performance and profitability. Oversee tracking and attribution models to ensure accurate data collection and performance reporting. Conduct in-depth competitive analysis and market research to refine campaign targeting and messaging. Collaborate with design and content teams to develop high-performing ad creatives tailored for Meta’s advertising ecosystem. Communicate insights and strategies clearly to clients, ensuring they understand campaign performance and next steps. Implement and test new ad strategies, leveraging first-party data and AI-driven bidding. Optimize the entire customer journey by ensuring synergy across paid media, email/SMS marketing, landing pages, and conversion rate optimization (CRO). Present performance reports, insights, and growth roadmaps to clients and internal teams. Assist with budgeting, forecasting, and attribution modeling to maximize marketing impact. Design and analyze Brand Awareness/Engagement campaigns alongside conversion-focused strategies, ensuring alignment with clients’ overall revenue goals. Leverage Meta’s Brand Lift studies or similar tools to quantify the indirect impact of upper-funnel campaigns on sales performance. Audit and troubleshoot tracking setups (pixels, CAPI, GA4) to ensure data accuracy. Find and lead opportunities for growth and scale on other social media ad platforms. Clear & In-Depth Client Communication: Translate complex paid media performance data into clear, actionable insights for clients. Create detailed reports and presentations that highlight key performance trends, wins, and opportunities for improvement. Educate clients on Meta/social media ads strategies, audience segmentation, attribution models, and budget allocation to help them make informed decisions. Proactively communicate optimizations, test results, and shifts in strategy to ensure alignment with client goals. Serve as a trusted advisor to clients, explaining how media buying decisions directly impact their business growth. Requirements & Skills: 3-5+ years of experience in performance marketing with a heavy focus on Meta Ads. Proven ability to scale Meta Ads campaigns profitably with monthly ad spends exceeding $400,000. Deep understanding of Meta’s advertising ecosystem, including campaign structure, audience segmentation, bidding strategies, and attribution modeling. Demonstrated understanding of how Brand Awareness, Reach, and Engagement campaigns influence downstream conversions and customer retention in eCommerce. Experience working in a fast-paced, collaborative agency environment managing multiple accounts. Strong analytical mindset with expertise in Google Analytics (GA4), Google Tag Manager, Looker Studio, Triple Whale, Northbeam, other eCommerce-specific analytics platforms, and Meta Business Suite. Hands-on experience with conversion tracking, UTM strategy, and first-party data implementation. Deep understanding of customer LTV, CAC, and full-funnel optimization strategies. Ability to break down complex media strategies and present them in a clear, data-driven, and client-friendly manner. Experience working on eCommerce platforms such as Shopify, BigCommerce, WooCommerce, and Magento. Proficiency with tools like Asana, Slack, and G Suite. Preferred Qualifications: Senior Level Experience with Meta Ads, TikTok Ads, Pinterest Ads, and emerging paid media platforms. Familiarity with landing page CRO and A/B testing. Understanding of email/SMS marketing (Klaviyo, Attentive) and its role in paid media performance. Knowledge of AI-driven bidding strategies and automation tools. Ability to attend client meetings in Los Angeles.

Keyword: Social media manager

Price: $40.0

Social Media Marketing Paid Media Google Tag Manager Marketing Strategy Google Analytics 4 Shopify Magento Asana