Experienced Digital Marketing Specialist Needed

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We’re thrilled to announce an opening for the position of Digital Marketing Specialist at Niche coffee company, the only naughty-themed coffee company on the market. As a vital member of our innovative team, you’ll have the exciting opportunity to elevate our online presence, grow our playful audience, and drive the our bold, cheeky brand. The ideal candidate will bring a strong background in digital marketing, with proven success in developing and executing impactful strategies that deliver measurable results. If you’re a tech-savvy marketer with a passion for leveraging digital marketing to captivate audiences and amplify a unique brand voice, we’d love to meet you! Key Responsibilities Social Media Management - Develop, execute, and oversee dynamic social media campaigns across platforms like Instagram, TikTok, Facebook, and beyond. - Create captivating, bold, and playful content that resonates with our audience, sparks interaction, and builds a loyal community. - Analyze and report on social media performance metrics, using insights to refine strategies and optimize future campaigns. Search Engine Optimization (SEO) - Conduct in-depth keyword research to uncover opportunities for content optimization and improve website visibility. - Partner with content creators to ensure website content aligns with SEO best practices while maintaining an engaging, fun tone. - Stay ahead of SEO trends and algorithm updates to continuously enhance organic traffic and search rankings. Data Analysis and Reporting - Use analytics tools (e.g., Google Analytics, social media insights) to track and evaluate the performance of digital marketing initiatives. - Prepare detailed reports highlighting key metrics, trends, and actionable insights, presenting them clearly to stakeholders. - Leverage data-driven insights to inform marketing decisions, fostering continuous improvement in all campaigns. Content Creation and Management - Collaborate with the content team to craft playful, cheeky marketing materials such as blog posts, infographics, videos, and newsletters. - Maintain consistency in messaging across all digital platforms and marketing collateral. - Assist in managing the editorial calendar to ensure timely delivery of engaging and informative content. Collaboration and Strategy Development - Work closely with sales, design, and product development teams to align marketing strategies with business objectives. - Contribute to brainstorming sessions to generate innovative marketing ideas and campaigns that reflect our naughty-yet-nice brand identity. - Stay informed on industry trends and competitive activity to identify opportunities for growth and engagement. Qualifications - Strong expertise in SEO best practices, social media platforms, and digital marketing tools (e.g., Google Analytics, Facebook Ads, Instagram). - Exceptional written and verbal communication skills, with the ability to craft witty, compelling messages that resonate with diverse audiences. - Results-oriented mindset with strong analytical skills and attention to detail drive the ROI and ROAs. - Creative thinker who thrives in a fast-paced environment and embraces new challenges. - Bonus: Experience in e-commerce or working with niche, bold brands.

Keyword: Social media manager

Price: $8.0

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