1-Hour Strategic Consultation – Marketing for B2B Specialty Ingredients

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Project: 1-Hour Strategic Consultation – Digital Marketing for B2B Specialty Ingredients (Food & Beverage Industry) Overview Primal Essence is a California-based supplier of premium, water-soluble botanical extracts for clean-label, organic, and “better-for-you” food and beverage brands. We specialize in functional, natural ingredients and serve R&D teams, formulators, and procurement professionals in the food and beverage manufacturing industry. As we scale operations and prepare for our next stage of growth, we’re seeking a seasoned digital marketing professional with experience in the B2B food & beverage space—ideally someone who understands the sales cycle, brand positioning, and digital media strategies for specialty ingredients or food tech. The first phase of this engagement is a 1-hour paid consultation, where we’ll ask questions, get your take on industry best practices, and explore which strategies are most effective for top-of-funnel brand awareness and lead generation in our niche. ⸻ Objective of the Initial Consultation • Learn from your experience with other ingredient or food manufacturing companies. • Understand how to best structure Google and LinkedIn Ads for our unique value proposition. • Explore realistic expectations and KPIs for traffic growth, conversions, and MQLs. • Get input on refining our messaging, targeting, and brand visibility strategies. • Evaluate if your skill set and communication style are a good fit for long-term collaboration. ⸻ What We’re Looking For • Deep knowledge of B2B digital marketing, specifically within food and beverage, specialty ingredients, nutraceuticals, or similar verticals. • Experience running Google Ads, LinkedIn Ads, and paid media campaigns with a focus on lead generation. • Familiarity with technical buyers (R&D, procurement, formulation, food science). • Strategic thinker who can guide us—not just execute. • Someone open to future freelance/contract work based on mutual fit and success in the consultation. ⸻ Optional but Appreciated • Familiarity with the natural/organic ingredient space or clean-label product positioning. • Understanding of the challenges B2B ingredient suppliers face when selling to mid-size and enterprise food/beverage manufacturers. • Ability to show previous work (anonymized is fine) or client references in the industry. ⸻ To Apply Please include the following in your application: • A brief intro about your experience with B2B food, beverage, or ingredient marketing. • Examples of previous clients or campaigns (Google/LinkedIn Ads, content, etc.). • A link to your website or portfolio (if available). • Your rate for a 1-hour consultation. ⸻ This initial consult is focused on clarity, direction, and industry insight. If there’s alignment, we’re open to building a longer-term partnership around digital marketing execution. Looking forward to meeting thoughtful and experienced professionals who can help us grow the right way.

Price: $60.0

Marketing Strategy Market Analysis Lead Generation Search Engine Optimization Market Research Google Ads B2B Marketing Internet Marketing Brand Marketing Advertising Strategy