Email Campaign Funnels

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Scope of Work: Offer & Messaging Strategy Collaborate with our internal team to define campaign objectives, segment audiences, and develop compelling offers. Copywriting Write high-converting email sequences, nurture flows, landing page copy, and ad messaging. Funnel Wireframes Develop visual funnel flows using tools like Figma, Whimsical, or Miro to map the user journey from first contact to conversion. Ad, Email, and Graphic Design Oversight Either provide or work with our team to develop branded creatives for email, paid social, and landing pages. Landing Page and Thank You Page Development Build or manage development of clean, conversion-optimized pages using tools like Webflow, Framer, or similar builders. Post-Conversion Automation Set up and test automation workflows including tagging, segmentation, conditional triggers, and follow-up content. Conversion Tracking and Reporting Implement UTMs, conversion events, and testing logic (e.g., A/B splits), and report insights through our dashboard or in provided templates. Pages we will need: 1. Welcome Series: Purpose: Introduce new users to Canapoy, highlighting key features and guiding them on how to get started. Sequence: Welcome email upon sign-up. Follow-up with tips on navigating the platform. Highlight popular courses or features. 2. Course/Subscription Enrollment Confirmation: Purpose: Confirm successful enrollment in a course and provide essential details. Content: Course title and description. Start date and time (if applicable). Access instructions and materials. 3. Course Progress Reminders: Purpose: Encourage users to complete courses they have started. Triggers: Inactivity for a specified period. Milestone achievements within the course. 4. Office Hour/Webinar Enrollment Confirmation: Purpose: Confirm successful enrollment in an office hours/webinar and provide essential details. Content: Host title and description. Start date and time (if applicable). Access instructions and materials. 5. Feedback Requests (After user completes a course, office hours, webinar): Purpose: Congratulate the user on completion and gather user feedback on courses, office hours/webinars, and overall platform experience. Timing: After course, office hours, or webinar completion. 6. Promotional & Re-engagement Campaigns: Purpose: Inform users about special offers, re-engage inactive users, and promote new or relevant content. Content: Discounts or limited-time offers. Announcements of new courses or categories. Spotlight on popular or trending courses. Personalized messages highlighting what’s new since their last visit. Incentives to return, such as exclusive content or discounts. Potential Triggers: No logins for a specified period (e.g., 30 days). Started Checkout (Fixed Course/Webinar/Office Hour) Reached Stripe or payment screen but didn’t complete "Finish booking your spot" with countdown timer or special offer Goal: Recover abandoned checkouts Encourage platform re-engagement Boost course discovery and conversions 7. Subscription Canceled or Declined: Trigger: Canceled in settings or card failed Campaign: Subject: We’re sad to see you go Body: “Your subscription is set to end on [DATE]. You’ll lose access to: All enrolled courses Office hour booking Team progress dashboard” [Reactivate My Plan] button Goal: Save at-risk subs 8. Professor Quartile Tier Notification: Trigger: Course moved up a tier (Top 25%) Campaign: “You’re climbing the ranks ” + breakdown of stats and payout projection Goal: Reinforce positive behavior and retention 9. Course Approved (Professor): Trigger: Course passes review Campaign: “Your course is live – Here’s how to get students in” Goal: Motivate professors to share and self-market 10. Payment Sent (Professor): Trigger: Stripe payout triggered Campaign: “Your Canapoy earnings are on the way

Email Campaign Setup Email Marketing Copywriting Campaign Monitor Content Writing Customer Retention Mailchimp Email Marketing Strategy Lead Nurturing Lead Generation