PPC Expert Urgently Needed (Primarily Google)

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We are a law firm in Michigan urgently seeking an experienced PPC expert to help us optimize our existing pay-per-click campaigns for immediate performance improvements. We have been working with vendors for the previous year and are currently struggling with leads dropping from 10+ a day to 1-2, at most. We're looking for someone with at least 5 years of experience creating and managing PPC campaigns, primarily on Google Ads. Familiarity with Michigan is a plus, but not required as we have a wealth of available ZIP/demographic data. Google certifications required. This is an hourly position with a rate of $75 USD per hour. Start date: ASAP. We would like to have a 30-60 minute conversation with you prior to committing to the full scope of work to ensure we're good fits for one another. We anticipate the role requiring at least 20-25 hours of work the first week, and are flexible with regard to increasing/decreasing hours once the campaigns are fixed. We are also extremely open to long-term work if the efforts of this contract prove fruitful. **Key Responsibilities:** - Urgently (within first week) analyze current PPC campaigns to identify areas for improvement, describe what's "broken" to internal team. - Urgently (within first week) implement changes to enhance campaign performance, including such things as keyword optimization, ad copy adjustments, targeting and bid management. - Provide short-term management and recommendations and rationale for ongoing campaign iterations. - Communicate risks to strategy arising from desired/proposed changes - Monitor campaign performance metrics and report on results on a daily basis. - Suggest strategies for long-term success if initial improvements are successful. **Requirements:** - Google certifications - Proven track record of success - Immediate availability and adequate time to meet demand - A sense of urgency - Proven experience in PPC campaign management with a track record of successful optimizations. - Strong analytical skills and the ability to interpret data to make informed decisions. - Excellent communication skills to provide clear recommendations and updates. - Familiarity with PPC tools and software.

Price: $60.0

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