Laser Sharp Conversion-Focused Copywriter Needed for Website Redesign

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We’re not looking for a copywriter. We’re looking for a conversion-obsessed wordsmith who can make patients feel seen, heard, and ready to book Our family-owned orthodontic practice is going through a complete website redesign, and we need a master-level copywriter who lives and breathes persuasive, SEO-smart, conversion-focused messaging. This isn’t for someone who simply knows how to write well. We want someone who understands how to get inside the mind of a potential patient, speak directly to their pain points, build instant trust, and compel them to act. Your copy should turn website visitors into booked consultations through emotional connection, sharp value positioning, and clear calls to action. We are not interested in AI-generated content. Search engines are catching on, and so are people. We want real, human copy that builds authority, earns trust, and gets patients to say yes. The kind of writing that makes someone feel like not booking an appointment would be a mistake. You should: - Be an expert copywriter with deep understanding of SEO and conversion strategy - Know how to write to one person, not a crowd -Have experience writing for service businesses (dental or ortho is a big plus) - Understand the difference between writing pretty words and writing that sells - Be skilled at tapping into emotion and crafting value-driven messaging that connects fast When applying, please: - Share past work samples, especially if you’ve worked in dental or healthcare - Put “Michael Jordan is the GOAT” at the top of your application, so I know you read everything - Include real business results with hard numbers, not just vague percentage increases - Explain what makes you different from every other applicant How you write your application will be the first test. If your pitch doesn’t grab us, your copy won’t either. We’re looking for someone we can trust with our voice, our story, and our patient relationships. Budget will be discussed as the scope of the project is finalized.

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