Right Hand to CEO - E-Commerce Digital Marketing Specialist

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1. Website Optimization & SEO (Ongoing) • Improve website speed, mobile-friendliness, and user experience. • Optimize site content with SEO-friendly titles, descriptions, and blog posts. • Build backlinks by reaching out to relevant blogs and websites. 2. Content Marketing & Blogging (2-3 Posts Per Week) • Write and publish engaging blog posts. • Research and use high-ranking keywords to boost traffic. • Create YouTube and short-form video content (optional but preferred). 3. Social Media Management (Daily Posts & Engagement) • Manage and grow Instagram, Facebook, and TikTok. • Post daily product highlights, tips, and engaging content. • Partner with micro-influencers (1,000-10,000 followers) for promotions. 4. Paid Advertising (Start Small, Scale Up) • Set up and manage Facebook, Instagram, and Google Ads. • Optimize ad performance to maximize return on investment. • Expand targeting to reach communities. 5. Email & SMS Marketing (Weekly Campaigns) • Set up email capture pop-ups on the website. • Send weekly promotional emails with discounts, news, and product recommendations. • Implement SMS marketing for special offers. 6. Growth & Partnerships (Ongoing) • Organize monthly giveaways to attract new followers. • Establish referral programs (e.g., 10% off for referring a friend). • Partner with local stores Requirements: ✔️ Proven experience in digital marketing for e-commerce brands. ✔️ Strong knowledge of Amazon, Shopify, SEO, and content creation. ✔️ Experience managing Facebook, Instagram, and Google Ads. ✔️ Ability to create engaging social media content and run influencer partnerships. ✔️ Familiarity with email marketing tools (Klaviyo, Mailchimp, or similar). ✔️ 2+ years of experience in Digital Marketing ✔️ Self-motivated, results-oriented, and able to work independently.

Influencer Marketing TikTok Facebook Social Media Marketing Marketing Strategy Instagram Social Media Management Search Engine Optimization Internet Marketing Sales Promotion