WordPress OR Squarespace Website Redesign Specialist Needed

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PLEASE READ ENTIRE BRIEF BEFORE APPLYING. We are looking for an experienced WordPress or Squarespace web designer to revamp an existing website. The ideal candidate will have a strong portfolio showcasing previous WordPress or Squarespace projects and a keen eye for aesthetics and usability. You will work closely with our team lead to understand the brand identity and ensure the redesign aligns with our goals. Previous experience in creating mobile-responsive designs, SEO optimization, and integrating a scheduling app(high emphasis on this integration). If you're passionate about creating stunning websites that drive engagement, we’d love to hear from you! Do not apply without submitting a proposed the indicates you have actually read the brief. Site specifics below: Project Brief: XXXXX Pools Website Design and Development **1. Project Overview: XXXXX Pools, a swimming pool service and repair company is seeking to develop a modern, user-friendly website that serves as a hub for customers to schedule pool openings (summerization & Winterization), service work (non-maintenance, does not maintain or vacuum pools), and Repairs & Upgrades. The site should be visually appealing, easy to navigate, and optimized for both desktop and mobile users. **2. Project Objectives:** - Build a simple and visually pleasing website that reflects XXXXX Pools’ professional and reliable image. - Integrate Acuity scheduling system that allows customers to book pool openings, service work, and sales based on geographic zones with in the specific state it operates in. - Ensure a seamless user experience with a focus on ease of booking and clear service information, without redundancies often seen in scheduling apps. - Enhance customer engagement with clear calls to action and visual appeal. **3. Key Features and Functionality:** **Website Features:** - Home Page: Logo header - Clean, modern design featuring a high-quality hero image of a pool. - Quick call-to-action to book pool services. - Highlight of core services: Pool Openings, Liner Replacements, Equipment Upgrades, Salt System Installations, winterizations. **Services Page:** - Detailed descriptions of services offered. - Pricing information (if applicable) and benefits of each service. **Booking Page:** - Integrated booking system (preferred: Amelia or Acuity). - Location-based scheduling (assign specific days to specific zones). - Customers can select services, input address, and view available dates. - Confirmation and automated reminders via email/SMS. - **Contact Page:** - Simple contact form for general inquiries. - Business phone number, email, and Google Maps integration. - **About Us Page:** - Company background, mission, and team introduction. - Showcase of past projects with testimonials. **4. Technical Requirements:** - Platform: WordPress or Squarespace. - Theme: Responsive, visually pleasing, mobile-friendly. - Scheduling Tool:** Amelia (WordPress) or Acuity (Squarespace), integrated with calendar and SMS notification. - Domain and Hosting: Existing domain, hosting via Bluehost or similar. - SEO Optimization: Basic on-page SEO setup. - Security Features: SSL Certificate and anti-spam measures on forms. - Integration: email marketing, Acuity, etc. **5. Design Preferences:** - Style:** Clean, modern, and professional with a touch of luxury. - Color Scheme:** Blue, white, and gray (reflecting water and professionalism). - Visuals:** High-quality pool and service images, minimalistic layout. - Typography:** Modern, sans-serif fonts. **6. Content:** - Text for pages provided by client. - Professional images from existing iStock portfolio. - Contact information, booking links, and service details provided. **7. Project Timeline:** - Phase 1:** Discovery and Planning ( 2 days) - Phase 2:** Design and Wireframing (2 days) - Phase 3:** Development and Integration (1 week) - Phase 4:** Testing and QA ( 2 days) - Phase 5:** Launch (1 day) - Total Duration:** 1-3 weeks

Keyword: SEO

Squarespace Web Design Web Development Graphic Design HTML Acuity Scheduling