Automotive Marketing Content Creator

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Description: We’re looking for a skilled automotive marketing content creator to help us build a strategic library of dealership marketing initiatives and messaging for use in outbound marketing campaigns. The ideal candidate has hands-on experience with marketing platforms or vendors in the dealership space and understands both the strategy and execution behind effective dealership marketing. We need someone who deeply understands dealership marketing and can develop the full list of key marketing events a dealership should be targeting throughout the year, and write clear, compelling messaging for each. Responsibilities: - Create a comprehensive list of dealership marketing initiatives based on your experience — including seasonal events, equity offers, lease pull-ahead campaigns, service outreach, OEM promotions, and more - Write email and landing page messaging for each event or initiative — with multiple variations for A/B testing and easy customization - Suggest relevant segmentation strategies (e.g., targeting off-lease customers, service lapses, in-equity buyers, etc.) - Ensure each campaign includes the necessary OEM disclaimers, terms, and conditions where applicable - Provide guidance on how messaging may need to vary based on dealership type, inventory profile, or region Ideal Candidate: - Background in automotive marketing, ideally with hands on experience working with marketing platforms or vendors in the dealership space - Strong portfolio of email and offer messaging crafted for dealerships or auto groups - Deep understanding of dealer sales cycles, OEM promotions, and customer targeting strategies - Familiarity with OEM compliance and brand guidelines - Ability to work independently and provide strategic content recommendations, not just copywriting To Apply: Please include: - Examples of automotive marketing campaigns or dealership messaging you’ve written - A summary of your experience with dealership marketing and any relevant platforms/OEMs

Keyword: Copywriting

Price: $20.0

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