Social Media Strategist for Premium Skincare Brand (Content + Growth Focus)

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Hi! I’m a licensed solo esthetician in NYC offering high-performance, plant-forward facials for camera-ready professionals. My work delivers immediate results with zero downtime — no lasers, no peels, no post-treatment irritation. I’m building a premium skincare brand that centers care over hustle, rhythm over routines, and skin trust over skin trends. This is skincare for people who want to live well in their skin, not just fix it. I need ONE emotionally intelligent, growth-minded content strategist to take the reins across social platforms and help drive awareness, engagement, and bookings — while teasing the launch of a limited-access skincare membership coming late summer/early fall. Weekly Deliverables: - 2 Instagram Grid Posts (visual storytelling, offers, results) - 2 Reels (repurposed for TikTok with minor edits) - 1 Instagram Carousel (educational or values-led content) - 3 Threads (short-form thought leadership, hot takes, tips) - 4–5 IG Stories (engagement, behind-the-scenes, availability) - 1 Email Newsletter (weekly community touchpoint + soft CTA) You’ll work from my growing photo/video library, suggest what new footage to gather (I have 3 camera-ready clients willing to film), and guide platform strategy with my brand’s voice in mind. You’re a good fit if: - You’ve worked with beauty, wellness, or luxury service brands - You understand how to speak to high-earning, time-starved professionals who care about results - You love building emotional, conversion-ready content, not just “vibes” - You know how to build engagement, community, and revenue - You value rest, clarity, and creative autonomy — I don’t micromanage Budget + Trial: $1200–$1600/month during a 3-month trial, with potential to extend or grow into a long-term retainer. Bonus if you: - Are based in NYC (or familiar with the rhythm of luxury NYC living) - Appreciate fine arts, fine dining, skincare science, or luxury storytelling - Are passionate about building slow growth, real engagement, and long-term client trust To Apply: Please submit: - Links to 2–3 IG/TikTok accounts you’ve managed (or a portfolio) - 3 short-form videos (Reels or TikToks) you’ve created — ideally in beauty, wellness, or lifestyle - A one-paragraph pitch: What’s one content idea you’d post to convert a time-strapped, image-driven professional — like a fashion model on set, a series actor filming in NYC, a luxury real estate agent, a high-end trainer, or a founder juggling investor meetings — into a $300 facial client?

Keyword: Digital Marketing

Price: $40.0

Email Marketing Social Media Content Creation Content Strategy Instagram Social Media Strategy Copywriting Video Editing Brand Development