SEO & App Store Optimization (ASO) Specialist

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We are seeking a highly skilled SEO & ASO Specialist to enhance our online visibility across search engines and mobile app stores. The ideal candidate will have experience in SEO (Search Engine Optimization) and ASO (App Store Optimization) to improve organic traffic and app downloads. You will work closely with our stakeholders and development teams to implement strategies that drive growth for both web and mobile platforms. Search Engine Optimization (SEO): • Develop and execute SEO strategies to increase organic traffic and search rankings. • Conduct keyword research, competitor analysis, and on-page/off-page optimization. • Optimize website content, metadata, and technical SEO aspects for search engines. • Monitor and improve site structure, internal linking, and mobile SEO. • Track, analyze, and report on website performance using Google Analytics, Search Console, and other SEO tools. • Stay up to date with the latest SEO trends, algorithm updates, and best practices. App Store Optimization (ASO): • Conduct keyword research for Apple App Store (iOS) and Google Play Store (Android) to improve app discoverability. • Optimize app titles, descriptions, keywords, and metadata for higher rankings. • Analyze user behavior, conversion rates, and A/B test creatives (app icons, screenshots, and videos). • Work with designers and developers to implement ASO strategies. • Monitor and improve app performance based on user feedback, ratings, and reviews. Qualifications & Skills: • Proven experience in SEO and ASO, with a track record of driving organic growth. • Strong knowledge of Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and other SEO tools. • Experience with App Store Connect (iOS) and Google Play Console (Android) for app optimization. • Understanding of keyword research, metadata optimization, and ranking algorithms for web and mobile. • Ability to analyze data, track performance, and generate actionable insights. • Familiarity with A/B testing methodologies for app store listings. • Basic knowledge of HTML, CSS, and JavaScript is a plus. • Excellent communication and collaboration skills. Needs to be reasonably responsive. Preferred Qualifications: • Experience with mobile marketing, paid search (Google Ads, Apple Search Ads), and growth hacking techniques. • Background in content marketing and user acquisition.

Keyword: Google Ads

App Store Optimization Organic Traffic Growth SEO Keyword Research Search Engine Optimization