iOS App Launch Owner and Growth Marketer

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We’re looking for an experienced iOS app launch manager to fully own the process of bringing a new beauty-focused app to market. This includes everything from App Store submission to visual asset creation to marketing execution. You’ll work directly with our engineer and you are responsible for everything launch-related outside of hands-on development. You must have a proven track record of launching apps and growing them through smart content, user flows, and marketing execution. This is not a consulting role, it’s an executional one. ⸻ What You’ll Be Responsible For: • Full App Store submission process (TestFlight, privacy labels, compliance, metadata) • Creating all launch assets, including: • App icon and icon variants • Screenshots and preview video • Brand visuals and in-app illustrations if needed • Writing high-converting App Store copy (title, subtitle, description, keywords) • Mapping and improving the first-time user experience and in-app flows • Creating our marketing landing page (layout, copy, imagery) • Building and executing a launch plan across organic and paid channels: • Organic: influencer outreach, social content, press kits • Paid: Apple Search Ads, Meta Ads, TikTok Ads • Recommending v1 polish that will increase activation, retention, or viral loops • Running QA and guiding final polish to ensure we pass App Store review ⸻ Requirements: • You’ve successfully launched 2+ iOS apps on the App Store • You’ve owned creation of App Store visuals, metadata, and marketing assets • You’ve run or helped run user acquisition campaigns with a trackable outcome • You’re fluent in ASO and understand how to craft a launch strategy for maximum exposure • You can design in Figma or similar tools • You have strong writing skills and know how to speak to end users in an engaging, clear way • You understand iOS review guidelines and what can trigger rejection ⸻ Bonus Points: • Experience in beauty, lifestyle, or AR-based apps • Knowledge of retention and re-engagement tactics post-launch • Familiarity with onboarding tools, event tracking, or growth frameworks ⸻ To Apply: Send us: • Links to apps you’ve launched and what you were responsible for • A few lines about your biggest launch success • Your availability and expected rate We want someone that is self-directed, we will tell you the general goal but you’ll fill in the rest. If it goes well there is profit share potential and future all builds to run. I’ll even find your own if you have the right drive and capabilities. Please do not apply if you aren’t ready to do the work quickly. Above market pay is available for better than average talent. We’re moving quickly and will prioritize applicants who can jump in immediately. You’ll be the driver for this launch, we just need you to take the wheel.

Keyword: Figma

Go-to-Market Strategy iOS App Design App Store Upload Content Creation Design Concept Marketing Advertising