Creative Label Designer Wanted for High-End Elderberry Herbal Brand

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1. Project Overview Objective: Redesign the product labels for Trisha’s Elderberries to better reflect the brand’s premium, holistic, and science-backed identity while appealing emotionally to our target customer. The goal is to improve shelf appeal, customer trust, and perceived product value—both in-store and online. Scope of Work: Redesign label templates for all product collections (syrups, vinegar, tinctures, balms, teas, etc.) Extend color pallet with complementary colors, beyond current four, that allows for additional product categories and SKUs. Create a visual system that allows for easy expansion (new SKUs or seasonal products) Provide print-ready files for both front and back labels (including dielines, if necessary) Ensure compliance with FDA labeling requirements for herbal supplements Design mockups for how these labels appear on bottles/jars for e-commerce and wholesale marketing About the Brand Trisha’s Elderberries Mission Statement: We empower busy families to ditch pharmaceuticals and feel confident using natural remedies crafted with science-backed herbal wisdom and a whole-body approach to wellness. Core Values: Relationship · Integrity · Innovation · Education · Excellence What Makes Us Different: Herbal remedies formulated with peer-reviewed science and traditional wisdom Use of every part of the elder plant—berries, flowers, and leaves Products handmade in Ohio by a certified holistic health coach Transparent, small-batch manufacturing—no co-packers A deep emotional connection with our community—every customer is treated like a friend Our ideal customer is Ashley, a label-reading, faith-driven Gen X mom who wants to raise healthy kids without relying on prescriptions Target Audience Primary Persona: Ashley – A 40-something Midwestern mom of two, values clean living and natural healing, skeptical of conventional medicine, deeply loyal to brands that educate and empower her. What Ashley Cares About: Clean, easy-to-understand ingredients Functional benefits (immune support, hormone balance, etc.) Packaging that feels high-quality and trustworthy Labels that educate and empower her at a glance (not overwhelm her) 4. Design Requirements Must-Haves: Clear product name and benefits Herbal ingredient callouts as a part of the compliant supplement labeling (e.g., "Made with Elderflower, Red Clover & Sage") Collection indicator (Syrup, Tincture, Vinegar, etc.) Product name Supplement Facts panel (space for legally required info) FDA disclaimer statement Net weight/volume on front Brand name and logo “Handmade in Ohio” or similar local pride badge Website and QR code UPS bar code Design Goals: Sophisticated, natural, and clean (think high-end wellness, not crunchy DIY) Consistent across product lines but with clear differences between types Room for storytelling or educational tidbits on back/side panel Aesthetic Inspirations: Aligns with brand colors. Minimalist apothecary design meets farmer’s market luxury Fonts: Easy to read, but elegant (no script fonts) Clean layout, no clutter or overcrowding 5. Deliverables Primary label designs for all SKUs Templates that can be easily adapted to new SKUs Print-ready files (PDF with bleed, CMYK, dielines) Digital mockups (for online store use) Label system guide (font usage, spacing, color codes) **** I have included a photo of our current products. Preference given to those who've worked in the herbal or supplement space. Please include sample work when responding along with anticipated hours expected for this project.

Keyword: Graphic Design

Price: $30.0

Concept Design Label Design Package Graphics Graphic Design Print Design Branding Bottle Packaging Design Brand Identity & Guidelines